10/22/2026
Good follow-up is not a sequence that keeps sending messages regardless of what happens.
A controlled recovery process needs written rules for when to continue, when to stop, and when to return the conversation to a person.
**Continue only when:**
- The opportunity still meets the approved eligibility rules
- The customer has not responded
- The follow-up remains inside the approved timing window
**Stop when:**
- The customer replies
- An appointment is booked
- The customer declines
- The customer opts out or must be suppressed
**Escalate for human review when:**
- The customer makes a complaint
- A safety concern appears
- The customer asks a technical, pricing, or financing question
- The intent is sensitive, complex, or uncertain
These boundaries should be defined and approved before production messaging begins. The exact rules will depend on the business, its systems, communication channels, and applicable customer-contact requirements.
Good stop rules protect the homeowner experience and the HVAC team responsible for it.
Does your current follow-up process have written stop and escalation rules?