07/11/2023
Congrats to Lizzy James Designs, Inc. for achieving a 25% ROI increase on Facebook Ads and a 38% ROI lift on Google Ads 🔥
Because they were able to target the right people, on the right channel, they were able to tell more people their story of strength, resiliency, and handcrafted jewelry at a fraction of the cost.
Here's what they had to say about their experience with Wicked Reports 👉
1️⃣ Lizzy James used to rely solely on data from their ad platforms, but they quickly learned the data couldn't be trusted.
After trying & failing with another click-tracking software, they turned to Wicked Reports for cross-channel attribution and first-party tracking data.
2️⃣ By using our infinite Attribution Time Windows, monthly Trend Reports, and Customer Journey Explorer, they discovered:
🥇 Meta drives cold audiences to their store (First Click)
🥈 Google Ads ultimately converts their customers (Last Click)
🥉 27% of their Facebook conversions take 8+ days to become a customer.....
😱 ... Meaning, 27% of their Facebook conversions were being missed by Facebook's 7-Day attribution window.
3️⃣ With these new insights, they:
🎯 Adjusted their target audience for each channel
🎯 Started scaling winning campaigns they would have otherwise turned off
Long story short?
🔥 It's not about spending more. It's about spending smarter.
Find out how Wicked Reports can help you make better data-driven decisions by booking a call with a specialist here: wickedreports.com/fv-short-demo