03/11/2026
Younger buyers do not care about your written reviews the way older generations did.
They use TikTok for trust.
They use video for proof.
They want to watch before they buy.
So if your marketing strategy still lives and dies by Google reviews alone, you are already behind.
This generation does not want to read the proof.
They want to see it.
That means customer stories.
Real jobs.
Real people.
Real reactions.
Video is the new trust signal.