(a)squaredstudio

06/23/2026

Sylvia Beckerman is the founder and CEO of Life Après® (Sylvia Beckerman )— a motivational space created for women navigating the big, beautiful, and sometimes messy moments of life. From striking out on your own for the first time to marriage, raising kids, or moving through a divorce, Life Après® meets women exactly where they are. Sylvia is also the voice behind The Women's Current, a podcast all about building community, embracing growth, and trusting that when one door closes, a better one is already opening.

The redesign called for a font duo that felt both elegant and approachable — so we went with a beautiful serif for the main headings and a modern sans-serif for the subheadings. Together, they give the site a fresh, timeless feel. And there's more than just good looks: the full The Women's Current podcast library lives right on the site. Listen straight from the page or follow the links below the player to catch it on your favorite app.

06/17/2026

06/05/2026

is a veteran-owned business and one of the East Coast’s largest workspace solutions providers. We had the privilege of building two distinct websites for them — a brochure site and a fully functional ecommerce platform. Beyond the web work, we also headed to their Manchester, CT facility to capture on-site photography, videography, and produce a 3+ minute company overview video celebrating Transfer Enterprises and its exceptionally talented team.

05/29/2026

We collaborated with Fridah, owner of Hossana Children's Outreach and Athedah Household Staffing, to build two distinct brands — each with its own identity and presence.

05/22/2026

A sophisticated and modern logo design that we recently finished in the studio.

05/15/2026

Wrapping up the studio this month is a brand new logo for SubZero Solutions, a local company that specializes in commercial and industrial refrigeration.

They came in knowing exactly what they wanted — an emblem that could hold its own on a hat or t-shirt just as well as it looks on a business card or website. The creative direction led us to a stoic wolf framed by arctic mountains, and it was a natural fit. The wolf has long symbolized strength, power, and calculated intelligence — qualities that mirror exactly how SubZero Solutions operates in the field. The end result is a clean, modern, and memorable — a mark their team can wear with pride and their clients won't forget!

05/08/2026

Héritage Kitchens is a woman-owned kitchen design studio with a design-led approach to every project. We had the pleasure of crafting their complete brand identity, including logo, business cards, and website.

The Logo & Business Cards

From the start, Aschly envisioned a brand identity that felt classic and enduring — one that would translate beautifully across every medium, from digital applications to embroidered apparel. An elegant serif typeface became the natural foundation, timeless in character and refined in ex*****on. Alongside it, we developed a custom monogram that functions as a standalone mark — equally at home on signage, packaging, or wearables.

For the business cards, we took things a step further by incorporating gold foil printing for the metallic elements carried over from the logo. The result is a card that feels as impressive as it looks — the way the light catches and moves across the gold as the card shifts in your hands gives it an almost jewel-like quality.

The Website

The website carries the brand's elegance into the digital space. The serif typeface from the logo takes center stage as the primary header font, paired with a complementary sans-serif for subheadings and body copy. Patterns derived from the monogram add a layer of visual richness as subtle background elements, while a thoughtful composition of overlapping imagery and graphic details gives the overall design a sense of depth and sophistication.

Together, the logo, business cards, and website form a cohesive brand identity that positions Héritage Kitchens not just as a business, but as a brand with a distinct and lasting presence.

05/07/2026

Great shoot today with . Making something new and cool for a long standing client!

05/01/2026

Bike Walk Connecticut is a statewide advocacy organization dedicated to championing the policies, programs, and partnerships that make walking and biking safer, more accessible, and more enjoyable for everyone across the state. They came to us looking for a modern, user-friendly redesign that would better reflect their mission and energy.

The result is a website that feels as vibrant as the movement itself — bright, welcoming, and full of life. Drawing directly from the existing logo, we wove the brand's colors throughout the design as bold, eye-catching accents that draw attention to key messages and calls to action. The site serves as a comprehensive hub for the policies, programs, and partnerships Bike Walk CT works tirelessly to cultivate — all in service of making Connecticut's streets safer for pedestrians and cyclists alike.

It was a genuine pleasure collaborating with the passionate team at Bike Walk CT, and we can't wait to see everything they accomplish for our state.