(a)squaredstudio

05/29/2026

We collaborated with Fridah, owner of Hossana Children's Outreach and Athedah Household Staffing, to build two distinct brands — each with its own identity and presence.

05/22/2026

A sophisticated and modern logo design that we recently finished in the studio.

05/15/2026

Wrapping up the studio this month is a brand new logo for SubZero Solutions, a local company that specializes in commercial and industrial refrigeration.

They came in knowing exactly what they wanted — an emblem that could hold its own on a hat or t-shirt just as well as it looks on a business card or website. The creative direction led us to a stoic wolf framed by arctic mountains, and it was a natural fit. The wolf has long symbolized strength, power, and calculated intelligence — qualities that mirror exactly how SubZero Solutions operates in the field. The end result is a clean, modern, and memorable — a mark their team can wear with pride and their clients won't forget!

05/08/2026

Héritage Kitchens is a woman-owned kitchen design studio with a design-led approach to every project. We had the pleasure of crafting their complete brand identity, including logo, business cards, and website.

The Logo & Business Cards

From the start, Aschly envisioned a brand identity that felt classic and enduring — one that would translate beautifully across every medium, from digital applications to embroidered apparel. An elegant serif typeface became the natural foundation, timeless in character and refined in ex*****on. Alongside it, we developed a custom monogram that functions as a standalone mark — equally at home on signage, packaging, or wearables.

For the business cards, we took things a step further by incorporating gold foil printing for the metallic elements carried over from the logo. The result is a card that feels as impressive as it looks — the way the light catches and moves across the gold as the card shifts in your hands gives it an almost jewel-like quality.

The Website

The website carries the brand's elegance into the digital space. The serif typeface from the logo takes center stage as the primary header font, paired with a complementary sans-serif for subheadings and body copy. Patterns derived from the monogram add a layer of visual richness as subtle background elements, while a thoughtful composition of overlapping imagery and graphic details gives the overall design a sense of depth and sophistication.

Together, the logo, business cards, and website form a cohesive brand identity that positions Héritage Kitchens not just as a business, but as a brand with a distinct and lasting presence.

05/07/2026

Great shoot today with . Making something new and cool for a long standing client!

05/01/2026

Bike Walk Connecticut is a statewide advocacy organization dedicated to championing the policies, programs, and partnerships that make walking and biking safer, more accessible, and more enjoyable for everyone across the state. They came to us looking for a modern, user-friendly redesign that would better reflect their mission and energy.

The result is a website that feels as vibrant as the movement itself — bright, welcoming, and full of life. Drawing directly from the existing logo, we wove the brand's colors throughout the design as bold, eye-catching accents that draw attention to key messages and calls to action. The site serves as a comprehensive hub for the policies, programs, and partnerships Bike Walk CT works tirelessly to cultivate — all in service of making Connecticut's streets safer for pedestrians and cyclists alike.

It was a genuine pleasure collaborating with the passionate team at Bike Walk CT, and we can't wait to see everything they accomplish for our state.

04/24/2026

We're excited to share our latest launch — a fully revitalized website for Diversified Building Services, a family-owned, second-generation janitorial contractor based in Wallingford, CT. For over 35 years, DBS has proudly served businesses throughout Connecticut and across more than 20 states.

They came to us looking to modernize their online presence and create a more intuitive experience for their visitors.

The new site features a clean, contemporary design that makes great use of white space to give each section room to breathe. Thoughtful graphical elements and color-blocked sections create natural pauses throughout the page, allowing the content to flow in a way that feels effortless and engaging. The site houses a wealth of knowledge about the many different markets they proudly service and highlights their strengths as the area’s leader of commercial janitorial services.

The site thoughtfully highlights the diverse markets they serve and makes a compelling case for their standing as the region's leading commercial janitorial contractor.

04/17/2026

is a veteran-owned business and one of the East Coast's largest workspace solutions providers. We had the privilege of building two distinct websites for them — a brochure site and a fully functional ecommerce platform. Beyond the web work, we also headed to their Manchester, CT facility to capture on-site photography, videography, and produce a 3+ minute company overview video celebrating Transfer Enterprises and its exceptionally talented team.

The Websites

The two sites are beautifully crafted and seamlessly complement each other. The brochure site brings their workspace solutions to life, reflecting the values and real-world needs of the people who use them daily. It also spotlights their impressive range of services — from manufacturing and refurbishing to design, delivery, and installation.

The ecommerce site, meanwhile, is a destination in its own right, offering an expansive catalog of office furniture to explore. Desks and workstations, an extensive seating collection, accessories, lighting — it's all there. If you've been searching for office furniture that truly fits your space and style, Transfer Enterprises is worth a visit.

04/10/2026

QualityPlus Health is a Connecticut based healthcare staffing solution, who works to pair facilities with highly qualified, thoroughly vetted hospital admin and nursing professionals who are ready to make an impact.

Their newly launched website features a clean, modern design with a bright and inviting aesthetic. Vibrant color elements that echo the brand's logo palette are balanced beautifully with generous white space, giving each section of content room to breathe and ensuring effortless readability.

The site serves as a comprehensive resource for both healthcare facilities seeking qualified personnel and professionals searching for placement opportunities that align with their skills and strengths.

04/03/2026

Video Spotlight - Greg Shea
Wet Plate Collodion Photographer and Fine Artist

Resonance Films has just finished a gorgeous 2+ minute mini-documentary that brings Greg Shea's art to life. The film follows Greg's unique gift for connecting with people — his quiet, gentle nature creates a space where subjects feel truly comfortable, letting their authentic selves shine through. That essence is then captured and preserved on metal, a lasting testament to who they are.

Click below to watch the video.

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