MHD Group

MHD Group MHD Group is a full-service branding, design, and marketing agency dedicated to elevating your brand.

We provide results-driven solutions that bring your ideas to life. Explore our services and grow your business with confidence! Branding Strategy + Identity, Web Digital and Social Media, Strategic Communications (PR) , Packaging and Advertising Design

06/17/2026

A look behind the scenes of our logo redesign for Paragon Private Wealth Management!

When updating an established brand, our goal is to honor the brand values while elevating the ex*****on. Here is how we updated Paragon's logo to tell a stronger visual story:

❖ Evolved Symbolism: Added grass elements beneath the bison, emphasizing the powerful metaphor of "heading into the storm" - a symbol of resilience.
❖ Refined Layout: Adjusted the scale of the bison and updated the typography for increased legibility and a balanced, modern look.
❖ Cleaner Presentation: Removed the trademark symbol, allowing the design to breathe and speak for itself.

Thank you to Paragon PWM for trusting us to help shape your visual identity!

06/10/2026

What does a complete brand transformation look like?

When Pleasant Valley Farms - a 60-year-old, family-owned heritage egg supplier - decided to launch their private label, Nature's Gift, they needed a cohesive identity to tie it all together.

For this project, we delivered a comprehensive visual language system - from custom typography, textures, and unified color palettes to a dual-logo redesign that perfectly navigates the relationship between the parent company and the egg line. These assets were then used to roll out real-world packaging and merchandise.

Building a brand identity is about creating a blueprint for how a company looks, feels, and speaks across every single touchpoint.

This visual toolkit lays the groundwork for their next major chapter - and we're thrilled to be a part of it.

06/03/2026

There is nothing quite like seeing a design we’ve poured our hearts into "in the wild."

We had the privilege of refreshing the Golden State Fire logo and seeing it scaled up and installed on their brand-new facility in Tracy is the ultimate payoff! A huge thank you to the Golden State Fire Apparatus, Inc. team for trusting us with their vision and to City Signs for managing the install.

Congratulations on the new location - it looks incredible and we can't wait for it to open!

From brand launch to community impact 🚙 The Hub is on the move! The Hub Center For Change helps justice-involved individ...
06/03/2026

From brand launch to community impact 🚙 The Hub is on the move!

The Hub Center For Change helps justice-involved individuals in Modesto rebuild their lives with free support and resources. Open Mon–Fri, 9am–4pm. Walk in anytime.

Inside the team at MHD Group! 🧡We love this trend because it reminds us of a simple truth: every strategist, designer, a...
05/27/2026

Inside the team at MHD Group! 🧡

We love this trend because it reminds us of a simple truth: every strategist, designer, and manager on our team was once just a kid with a big imagination.

The ones who loved to organize their crayons? They're managing your projects now. The ones who couldn't stop drawing on the walls? They're building your brand identity. We’ve traded the playground for the office, but we kept the curiosity.

We may be experts at growing your brand, but we’re still just "big kids" who love what we do.

04/29/2026

Camera. Rolling. Action. 🎬

Behind the scenes from our shoot in Tracy at the new service facility opening soon. There’s nothing better than seeing a client’s vision and growth show up in real life — and getting to capture it along the way.

Stay tuned — the Tracy Grand Opening announcement video is dropping soon with . 👀🎥

P.S. Shoot must-have of the day: a Titan. Shout out to Daron for the quickest, most fun way to get around on site.

04/27/2026

Design in motion! 🎥

Check out this timelapse of Paragon Private Wealth Management installing the mural we designed for their headquarters.

When Paragon came to us, they wanted their office in Tennesee to reflect the same resilience and clarity they provide to their clients. We leaned into their iconic imagery and the three pillars of their practice - STRONG. STEADY. STRATEGIC.

We love seeing our work "off the screen" and on the walls of businesses that are making an impact in their community. Thanks for letting us be part of the journey, Paragon!

Fire Truck Face Off was a blast! 32 fire departments participated in a wildly successful competition to benefit local ch...
04/24/2026

Fire Truck Face Off was a blast! 32 fire departments participated in a wildly successful competition to benefit local charities. It was an intense, competitive, and highly engaging social campaign that we were proud to manage for Golden State Fire Apparatus, Inc. with one unforgettable payoff—the Alameda Fire Department Chief promised to kiss a pig if they won—AND THEY WON!

Bosco the Pig absolutely stole the show. 💋🐷

Great branding doesn’t just inform - it elevates perception. The Burchell Nursery catalogs and print collateral MHD Grou...
04/17/2026

Great branding doesn’t just inform - it elevates perception.

The Burchell Nursery catalogs and print collateral MHD Group produced in the 1990s are a masterclass in this philosophy. By combining thoughtful storytelling with premium print techniques, MHD Group helped solidify Burchell’s position as an industry leader.

Every page was a strategic opportunity to educate and inspire. Each catalog highlighted:
• The importance of rootstock selection
• Burchell’s history and multi-generational expertise
• Their commitment to innovation and healthier, more productive trees

The result? Marketing materials that didn’t just compete - they stood apart.

Even today, Burchell Nursery continues to lead the industry in breeding, innovation, and grower-focused solutions—a legacy those early brand efforts helped reinforce.

This is what happens when design, strategy, and storytelling align.

How do you help a client tell their story? By combining strategy, artistry, and collaboration.Looking back at our work w...
04/15/2026

How do you help a client tell their story? By combining strategy, artistry, and collaboration.

Looking back at our work with Burchell Nursery in the 1990s, the challenge was clear: they had incredible fruit and nut trees rooted in decades of expertise, but their print materials didn’t match their level of innovation.

MHD Group stepped in to bridge that gap. Marcia Herrmann worked closely with Burchell’s sales leader, Ron Boone (who captured stunning field photography), to create catalogs that were more than just lists - they were strategic narrative tools that created a tactile experience:

• Blind emboss and foil stamping
• Rich, authentic photography
• Strong messaging rooted in grower success, quality rootstock, and innovation

At a time when most competitors relied on simple listings, Burchell’s materials reflected the sophistication of a company that had been advancing plant breeding and tree quality for decades.

It was branding with purpose - and it showed.

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1127 12th Street, Suite 203
Modesto, CA
95354

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Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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