10/17/2026
Nearly 200 BIG BACK sweatshirts sold in LESS THAN TWO WEEKS. 🙈👀🔥
WHAT. IS. HAPPENING?! 😂
First off, THANK YOU. Seriously. The support has been absolutely unreal, and we are doing everything in our power to keep up!
Behind the scenes? WHEW. 😅 We’re pulling some INSANE hours, expanding our production team, rearranging our entire shop setup, and completely reworking our workflow to accommodate this unexpected explosion of orders.
And we’re doing all of this while keeping our regular screen printing business moving!
To our existing screen printing customers: We see you! We haven’t forgotten about you, and we are working our tails off to keep your orders moving through production. Your patience means more than you know!
And I’m pretty sure we overwhelmed our embroiderer this week, too! Their eyes got REAL big when we walked through the door with all of your hats, polos, and backpacks! HAHA! Apparently the growing pains are contagious!
To our new customers: Whether you came running for these viral BIG BACK sweatshirts or found us through something entirely different, WELCOME TO PRIMAL! 🔥 We’re so dang happy you’re here.
We’re a small, family-owned shop experiencing some VERY big growing pains right now. The kind we’re incredibly grateful for, but WOW, nobody handed us a playbook for this one!
We’re stretching.We’re learning. And we’re putting in the HOURS to make it all happen.
Thank you for giving us the grace and patience to grow through this. We know you’re excited to get your gear, and we’re just as excited to get it into your hands!
Big things are happening at Primal, and we’re doing our absolute best to make you proud. 🖤💚
