05/09/2026
Government campaigns don't follow the same playbook as commercial ones, and that's exactly what makes them interesting.
Multiple approval rounds. Deadlines tied to fiscal year expenditure windows, not marketing calendars. And when the green light finally comes -- how fast can you launch?
For a recent digital outreach campaign with the LA County Department of Public Works, the answer was: immediately.
Digital outreach for government isn't slower marketing. It's more accountable marketing.
https://bit.ly/48LRuOy
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