Revel

08/27/2026

Every company has an employee value proposition, whether it's ever been written down or not. The question is who's defining it: you, or Glassdoor.

Revel content specialist Amber Vlietstra draws on her background in counseling to break down why the honest answer to "why work here" matters more than the polished one, and what it costs a company to leave that answer up for grabs.

Read the full post here: https://revelmarketing.com/blog/why-you-need-an-evp-and-what-happens-if-you-dont-have-one/

08/26/2026

Monday afternoon called for a change of scenery, so the Revel team headed to BoDocks for happy hour on the water.

We shared some apps, caught up on the week, and somehow ended up trading first-job stories after Cindy asked the table what everyone's very first job was. Turns out our team has some good ones.

This is the kind of thing that's easy to skip when the week gets busy. We're glad we didn't. A team that enjoys sitting around a table together usually does good work together too.

08/19/2026

New episode of The Winning Cultures Podcast!

Skylar Meade, baseball head coach at Troy University, joins Jason after leading the program to its first trip to the College World Series this summer.

His take: teams don't build culture because they're winning. They win because they built the culture first.

Listen or watch now:

https://revelmarketing.com/blog/the-winning-cultures-podcast-skylar-meade-on-how-troy-baseball-built-the-culture-that-reached-omaha/

08/14/2026

Revel just hit 10 years named as one of West Michigan's Best and Brightest Companies to Work, so naturally Jason and Andy took the whole team to a West Michigan Whitecaps game to celebrate in a suite at LMCU Ballpark.

Ballpark food, way too many photos with the mascot, and a walk-off homer in the ninth that had the whole crowd on its feet.

Final score: Whitecaps 7, Lansing 5.

What a celebration!

08/06/2026

Who actually owns culture at your company?

In this clip, Amy Courter (former National Commander, Civil Air Patrol) explains why it's not the leader's job alone. She led 61,000 volunteers who could quit anytime, and she'll tell you culture only holds up when everyone on the team owns it.

New episode of The Winning Cultures Podcast, live now.

https://revelmarketing.com/blog/the-winning-cultures-podcast-amy-courter-on-what-61000-volunteers-reminded-their-commander-about-culture/

08/04/2026

Yesterday we traded the conference room for the balcony and spent lunch just hanging out.

Danielle and her husband Paul brought a wood-fired pizza oven and real pizza mastery. Fresh dough, wood fire, toppings for everyone. The prosciutto and apple pie disappeared fast.

No agendas, no work talk. Just good food and good company. That's balcony time at its best.

Thanks, Danielle and Paul, for making our lunch break the highlight of the week.

07/30/2026

A good baseball scout doesn't fall for Twitter highlights. They show up early, watch batting practice, and pay attention to what happens when nobody thinks they're being watched.

Our CEO Jason Piasecki says employer branding works the same way. The talent and the culture are usually already in the building. Somebody just has to notice and put it where people can see.

Jason got a fresh reminder of that on a recent call with a room full of HR leaders and business owners. In his latest blog, he walks through the questions he got that day, including how to talk about a culture in transition and how to get your whole team involved in telling the story.

Read it here: https://revelmarketing.com/blog/your-best-ideas-are-already-in-the-building/

07/21/2026

This year marked the 6th Annual Revel Road Time, and it might've been our most memorable one yet!

Between the record-breaking heat and wildfire smoke rolling in from Canada, this year threw some curveballs, but the balcony was packed anyway.

The charcuterie board everyone knows and loves got some new company this year too, with a nacho bar and a spread of hot apps rounding things out.

Huge thanks to everyone who came out to celebrate with us, conditions and all!

Whether you've been with us since year one or joined the party for the first time, we're so glad you were part of it.

📸 Check out the full album and tag your crew!

https://www.facebook.com/revelmarketing/posts/pfbid0EJPhF1qjRQ25CidKrh9ub9evnnFFA8wUjZN9Y1sDAUi4Q2uqe98qYKSTDahQALmtl

07/21/2026

07/10/2026

According to Glassdoor, 69% of candidates would turn down a job offer from a company with a poor reputation. Even if they were unemployed.

That's not pickiness. That's people choosing uncertainty over a bad fit, on purpose.

Candidates are consumers now. They're researching you before you ever make an offer.

Want to know what they're finding? Let's talk.

revelmarketing.com