Motivity

06/17/2026

The hardest revenue to recover is the kind you never see leave.
Intake drop-off is silent, costly, and more common than you think. Here's why ABA practices lose clients before the first session even starts.

Read more about it here: https://www.motivity.net/blog/aba-lost-clients-during-intake

A full waitlist doesn't guarantee new clients. Most ABA practices lose families before they ever see a therapist, caught up somewhere in intake.

06/16/2026

“Sleep is a physiological response to a behavior. You cannot get there without the behavior.”
In this month’s episode of Motivators Podcast, we sit down with Conner Herman, BCBA, MBA, CEO & Founder of Percy, to explore why sleep should be viewed as a bio-behavioral experience, not just a medical one.
From her journey as an Air Force intelligence officer to BCBA and sleep tech founder, Conner discusses the critical role sleep plays in quality of life, why it’s often overlooked in autism services, and how better sleep data could transform care.

Tune in to hear how behavior analysis, technology, and sleep science are coming together to improve outcomes for families and clinicians alike.

06/16/2026

“Sleep is a physiological response to a behavior. You cannot get there without the behavior.”

In this month’s episode of Motivators Podcast, we sit down with Conner Herman, BCBA, MBA, CEO & Founder of Percy, to explore why sleep should be viewed as a bio-behavioral experience, not just a medical one.
From her journey as an Air Force intelligence officer to BCBA and sleep tech founder, Conner discusses the critical role sleep plays in quality of life, why it’s often overlooked in autism services, and how better sleep data could transform care.

Tune in to hear how behavior analysis, technology, and sleep science are coming together to improve outcomes for families and clinicians alike.

Watch the full episode here: https://youtu.be/TmTz2jAenIY

Sleep plays a powerful role in behavior, health, and quality of lif...

06/12/2026

Your team isn’t inefficient. Your software is.

06/10/2026

2027 may feel far away, but the next wave of ABA CPT code changes is already taking shape.

06/10/2026

There’s been a lot of confusion around CPT code 97158. Jenna Minton breaks down what protocol modification actually means and why not changing a protocol can still count when it’s clinically justified.

06/10/2026

From benefits and cancellations to iPads and reinforcers, Jenna Minton breaks down the often-overlooked costs that impact the financial health of an ABA clinic. Watch the Motivators Podcast episode out now!

06/10/2026

Join Noor Syed and Christen Russell this Thursday, June 11 at 1 PM ET for “Ethics in Action: (Problem Solving) Real-World Dilemmas in Behavior Analysis”, a free Motivity session worth 1 Ethics CEU.
We’ll explore real-world ethical challenges submitted to the ABA Ethics Hotline and discuss practical, affirming, and socially valid approaches to resolving them.

Have an ethical dilemma you’d like discussed? Send it to us through our social channels, and we may bring it into the conversation during the presentation.

Register in bio!

06/09/2026

Motivation comes in many forms. Here’s what keeps Kristina going. 💙

06/05/2026

How much is your intake process really costing you?
For many ABA organizations, intake delays can lead to lost revenue, longer waitlists, frustrated families, and increased administrative burden.
In our latest blog, we break down the hidden costs of inefficient intake processes and explore practical ways to streamline the journey from first inquiry to first appointment.
If your team is still juggling spreadsheets, emails, and manual workflows, this is worth a read.
Read the blog in bio.
What is the biggest intake challenge your organization is facing right now?