Cubby

Cubby Cubby is the AI-native platform for self-storage operators. Everything you need to operate, grow, and delight — all in one platform.

05/22/2026

"Cubby's gonna be a long-term partner for us. We don't want to switch to a software that we're gonna use for two years and then switch on to the new, the new thing."

Most self-storage software gets chosen for what it does today. The operators we work with are choosing for where they're going: top 50 to top 25, more properties, a platform that grows with the portfolio instead of capping it.

Switching costs are real. Picking the right partner the first time is cheaper than picking the wrong one twice.

05/21/2026

You spend to get 100 people to your site. 90 drop off before they rent. You paid for 100 and bought 10.

Most operators respond by buying more traffic. The cheaper move is to fix the 90 first.

05/20/2026

Google rewards three things in reviews: quality, quantity, consistency.

Everyone forgets the third one.

20 reviews in a day then silence for 3 weeks reads as a spike. 1–3 a week, every week, reads as a real business.

10x10's led the way for new April leases, but what if we control for share of inventory?In that case, the actual demand ...
05/19/2026

10x10's led the way for new April leases, but what if we control for share of inventory?

In that case, the actual demand standout (renting at 1.5× inventory weight) is the 5×5.

If 5×5s and 5×10s are sub-10% of your portfolio, you might be leaving demand on the table.

05/18/2026

Renting a unit should be as easy as ordering on DoorDash.

Move-ins on most FMS take 20 to 30 minutes; Storefront from Cubby does it in a fraction of that.

Three unit sizes drove >50% of every new lease across Cubby's operators in April:10×10 — 22.4%5×10 — 17.6%10×20 — 15.9%5...
05/15/2026

Three unit sizes drove >50% of every new lease across Cubby's operators in April:

10×10 — 22.4%
5×10 — 17.6%
10×20 — 15.9%

55.9% of 30,836 move-ins in a single month. If you're an operator, your pricing on these three sizes is your portfolio. A 2% rate change on 10×10s isn't a 2% rate change — it's closer to 5% on the whole business.

There's no shortage of opinions on AI in self storage. What's harder to find is an operator willing to show you exactly ...
05/08/2026

There's no shortage of opinions on AI in self storage. What's harder to find is an operator willing to show you exactly what they're doing and how.

Adam Jarrell of American Self Storage is doing just that on May 21. He'll demo the tools he actually uses, walk through real use cases, and help you set up the same things at your own facilities. No theory, no fluff.

May 21, 1-2pm ET. Grab your spot: https://us06web.zoom.us/webinar/register/WN_nZArnvE9SIycqWP3L2wtKQ

We got two questions on our marketing spend research that are worth answering publicly because a lot of operators are pr...
05/06/2026

We got two questions on our marketing spend research that are worth answering publicly because a lot of operators are probably wondering the same things.

"What kind of marketing spend?" -- Google and Facebook ads. Search captures demand that already exists. Social creates it. Together they drove the results we saw.

"How did you actually control the experiment? 46% lift is surprising." -- The short answer is random selection. Facilities weren't assigned to the treatment group because they were struggling or because an operator wanted to try something new. They were selected randomly. That's what separates a real finding from a story you told yourself after the fact. Despite both the treatment and control groups having a wide variety of facilities at different pricing and vacancy levels; the effect held.

We were as surprised as anyone by the magnitude. $124 to acquire a move-in from a customer worth $1,000+. The methodology is what makes that number one you can actually act on.

Full breakdown on the blog: https://www.cubbystorage.com/blog/marketing-spend-generates-a-8x-return-on-investment

05/04/2026

We're deep in show season and the conversations haven't slowed down.

From San Antonio to Las Vegas and everywhere in between, we've been on the floor with operators across every market, every portfolio size, every stage of the modernization curve. And one thing keeps coming up, not in the sessions, but in the hallways, at dinner, over a drink after the exhibit hall closes.

The operators pulling ahead aren't the ones with the most sophisticated pitch about AI. They're the ones who did the quiet work first. Clean data. Connected systems. A clear definition of what problem they're actually trying to solve. The tools came after, and they worked because the foundation was there.

The operators still on the sideline aren't behind because they don't care. Most of them care a lot. They're behind because the path from "this seems important" to "here's what I'm actually doing about it" is harder than any conference session makes it look.

That's the gap we keep seeing. And it's the one we built Cubby to close.

Still more shows to go. If you're on the circuit this spring, come find us.

Check out our SSA recap -- our team had a blast in San Antonio.

We ran a real experiment — not a survey, not an estimate — to measure what marketing spend does to self-storage move-ins...
04/30/2026

We ran a real experiment — not a survey, not an estimate — to measure what marketing spend does to self-storage move-ins.

Facilities with spend saw move-ins increase 46%. The control group was up 11%. Rental velocity per vacant unit improved 64% for facilities with spend, and actually declined for facilities without it.

At average spend levels, one additional move-in cost $124. Tenant lifetime value is $1,000+.

The bigger finding: operators who only activate marketing when demand dips are playing from behind. Proactive spend at stable facilities outperforms reactive spend at struggling ones. And if you're thinking about cutting rates to drive occupancy, the data suggests you'd be better off putting those dollars into marketing instead.

Full breakdown on the blog: https://www.cubbystorage.com/blog/marketing-spend-generates-a-8x-return-on-investment

Address

43 W 24 Street Suite 1102
New York, NY
10010

Website

Alerts

Be the first to know and let us send you an email when Cubby posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category