05/07/2026
The real challenge in advertising is everything that happens before the bid. Autonomous media buying will only live up to its promise if the industry finally addresses the messy infrastructure of the campaign lifecycle. Clinch CEO & Co founder Oz Etzioni breaks down why traditional media workflows are failing, and how autonomy changes the role of planners and buyers (via Advertising Week)
https://hubs.la/Q04fQ_xg0
_Editorial 1 week ago Media Buying Is Autonomous. But That’s the Easy Part by Becky Johnson 0 by Oz Etzioni, CEO and Co-Founder of Clinch Media planning and buying are becoming more automated, more intelligent, and more capable of acting on signals in real time. The market is rightly excited about...