LoyaltyPlant

03/25/2026

New article by our Co-founder & CRO, Max Denevich, on a topic that often flies under the radar in QSR digital 👇 😲

In this piece, he highlights 5 pitfalls that quietly reduce the real impact of QSR apps. Not obvious UX issues, but deeper gaps that directly affect retention, engagement, and ROI.

Among them:
• treating the app as a “feature add-on” rather than a core business channel
• focusing on short-term promotions instead of building long-term customer value

For QSR brands investing in mobile, loyalty, and customer experience, this is a must-read.

👉 ❤️‍🔥 Take three minutes to see if any of these pitfalls apply to your app:

Whenever I meet QSR leaders today — whether in the U.S., Europe, or the Middle East — their agenda rarely includes questions like "Do we need an

03/04/2026

🚀 What will really matter for QSR loyalty in 2026?

At LoyaltyPlant, we constantly look ahead at how technology, customer behavior, and market expectations are evolving. Loyalty is no longer just about promotions or discounts. It is becoming a core growth system for QSR brands 🍔📱

We have gathered the key loyalty trends that will shape the QSR market in 2026 and help brands stay competitive and relevant.

👉 Read the full article here: https://loyaltyplant.com/blog/qsr-loyalty-trends-2026/

Here’s what you’ll discover 👇
• Personalization powered by real behavior
• Seamless omnichannel loyalty
• Gamified, emotion-driven engagement
• AI turning data into real-time action
• Loyalty that grows through partnerships and ecosystems

Discover the top QSR loyalty trends for 2026, from AI-driven personalization and omnichannel ecosystems to gamification and partnership-based engagement. Learn how loyalty becomes a scalable growth system.

12/24/2025

Happy New Year from LoyaltyPlant! 🎄

2025 was a year of big changes, wins, and growth. We’re proud to have helped restaurants create exciting customer experiences, moving beyond one-off discounts to building lasting relationships powered by smart technology, data, and thoughtful engagement.

We wish our partners and friends continued growth, loyal customers, and bold ideas that propel your business forward. 🌟 We’re excited about the year ahead and look forward to celebrating many more shared successes together.

Check out this year’s highlights and a sneak peek of what’s coming in 2026: https://loyaltyplant.com/blog/2025-in-review-2026-ahead-loyaltyplant

Warm wishes,
The LoyaltyPlant Team

11/13/2025

Recently LoyaltyPlant took part in the KFC Digital & Tech Summit 2025 in Madrid — an inspiring event that brought together KFC franchisees from across Europe, partners, and vendors. 🇪🇸

It was wonderful to meet in person both the markets already working with LoyaltyPlant and those who are just beginning this exciting journey. We exchanged experiences, insights, ideas and discussed our shared goals for the year ahead. 🚀

Our Founder & CEO Vas Diachenko, Alina Kiptyk, GM Tasty Food, KFC Ukraine Franchisee, and Ivan Tymko, Country IT Manager, took the stage with insightful sessions addressing the key digital challenges, a real case study and growth opportunities for 2026.

Huge thanks to the amazing Yum! Brands team who made this event possible! 👏🙏

We’re already looking forward to next year’s edition!

09/01/2025

🚀 Gamification-powered loyalty: A new growth engine for restaurants

In QSR, discounts no longer build loyalty. Aggregators own the customer relationship. And Gen Z? They expect mobile-first, game-like brand experiences — not coupons.

So how do you win in this landscape? By turning everyday orders into emotionally engaging, gamified journeys that make customers come back because it’s exciting.

👉 Read the full case study here: https://loyaltyplant.com/blog/gamification-loyalty-program-restaurant-growth/

The results speak for themselves:
✅ +150% app install growth (vs. 2024)
✅ +32.5% AOV among engaged users
✅ +57% 3rd-month retention
✅ +17% app LTV uplift in month one

Discover how a gamification loyalty program for restaurants helped Papa Johns boost engagement and drive sales.

08/21/2025

What makes a restaurant not just survive, but thrive in today’s competitive market?

🌺 🏝️ For L&L Hawaiian Barbecue — one of the most iconic Hawaiian restaurant brands in the U.S. — the answer was clear: embrace digital transformation while keeping the Aloha spirit alive.

With LoyaltyPlant, L&L built a powerful digital ecosystem that helps franchisees attract, engage, and retain guests — all while scaling across hundreds of locations.

👉 Read the full story on our blog: https://loyaltyplant.com/blog/ll-hawaiian-barbecue-loyalty/

Key takeaway: Loyalty isn’t just a program. It’s the experience that keeps guests coming back.

07/21/2025

Just now • Visible to anyone on or off LinkedIn

🎥 From Aloha Vibes to Digital Mastery: How L&L Hawaiian Barbecue Scaled Loyalty Nationwide

What does it take to scale the Aloha spirit across 230+ locations — without losing the personal touch?

👉 Watch the full video: https://www.youtube.com/watch?v=0ZXahbcAgw8

In this interview, Troy Oshimo, Digital Engagement Manager at L&L Hawaiian Barbecue, shares how their mobile app became more than just a tech tool — it became a growth engine for franchisees.

🌺 Inside the conversation:
• How L&L’s app drives real guest engagement and repeat revenue
• Why owning the digital guest experience is a must in 2025
• What makes L&L’s brand connection so powerful — and so scalable

🎥 From Aloha Vibes to Digital Mastery: How L&L Hawaiian Barbecue Scaled Loyalty NationwideWhat does it take to scale the Aloha spirit across 230+ locations ...

07/01/2025

What does award-winning loyalty innovation look like in action?

Watch this exclusive presentation from the Loyalty360 Awards 2025 in Orlando, where Karim Chaanine, CMO of PJP Investments Group (UAE, KSA, Jordan), reveals how Papa Johns UAE built a customer experience that redefined the QSR playbook.

🎥 👉 https://www.youtube.com/watch?v=7Le3KRgGSsA

Together, we launched a fully gamified customer journey that transformed everyday pizza orders into an interactive loyalty game designed to boost retention, increase LTV, and deepen emotional loyalty.

🔥 A standout moment of this case study is the “Win a Million” campaign, which gave customers the chance to earn real rewards through gameplay—driving massive engagement.

Enjoy!

What does award-winning loyalty innovation look like in action?Watch this exclusive presentation from the Loyalty360 Awards 2025 in Orlando, where Karim Chaa...

06/04/2025

New year — new wins! 🎉 We’re pleased to share the exciting news of Papa Johns UAE's success at the Loyalty360 Awards in Orlando!

This year, the Papa Johns UAE case took home not one, but two prestigious awards:
🏆 Platinum Award for Customer Loyalty Transformation — the highest honor
🏅 Gold Award for Excellence in Gamification

This achievement is the result of exceptional teamwork — from developing innovative technical solutions to crafting a fully gamified user journey, where every step was built around interactive game mechanics and bold creative thinking to maximize user involvement.

♥️ A special shout-out to our Chief Customer Success Officer, Jane Vishnyakova, who helped make it run smoothly and was also present at the event on behalf of LoyaltyPlant, and to Karim Chainee, CMO of PJP Investments Group (UAE, KSA, Jordan), who presented the case on stage and shared the full concept with the audience — showcasing how every detail was designed to drive real engagement and business results.

With globally recognized brands like Chipotle USA, Burger King USA, and many others in the running, the competition was intense — making this recognition even more meaningful and inspiring.

Huge thanks to the amazing Papa Johns team for your trust and partnership. Together, we’re taking loyalty and customer experience to the next level.

🚀 We’ll be sharing the full case study soon — including what made this approach truly innovative for the market and how it influenced customer behavior with real business results.

Stay tuned!

05/13/2025

A huge thank you to the entire Syrve and Syrve MENA team for hosting an incredible SyrveCONF 2025 in Dubai! 🔥

This year, our Founder & CEO Vas Diachenko and CCO Max Denevich joined the event as partners, connecting with Syrve collaborators from around the world. It was a truly inspiring experience—full of fresh ideas, growth opportunities, and meaningful conversations.

❤️‍🔥 It was amazing to see everyone in person and discuss how we can deliver better service and elevate the customer experience in restaurants, making the global foodtech market truly innovative.

We’re already counting down the days until next year’s event! 🚀

04/29/2025

🌺 Aloha from the L&L Hawaiian Barbecue Franchise Convention!

A big mahalo to the incredible L&L Hawaiian Barbecue team for organizing one of the largest gatherings in L&L’s history—full of energy, meaningful connections, and bold, forward-thinking strategies! 🔥

Over more than 5 years of partnership, LoyaltyPlant has significantly transformed the customer experience for L&L, making it more engaging, personalized, and convenient than ever.

❤️‍🔥 Our Chief Customer Success Officer, Jane Vishnyakova, represented LoyaltyPlant as a trusted partner—sharing the latest product news, key results, and the digital tools that are helping L&L drive growth and boost direct online ordering.

Thank you again to the entire L&L team Troy Oshimo for the warm welcome and inspiring conversations. We’re excited for what 2025 has in store! 🚀

02/11/2025

Every extra step in the ordering process means lost sales. That’s why LoyaltyPlant’s Smart landing pages don’t just grab attention—they turn interest into action instantly! No friction, no drop-offs, just smooth, seamless conversions.

Powerful features include:
📲 In-restaurant QR code ordering: guests scan a table QR code to order instantly—no server needed. Orders go straight to the kitchen.
📩 Fast pre-ordering via QR code: guests scan a QR code to order and pay in advance. Their meal is ready on arrival—no waiting.
🚀 Deep Links support: detects if the app is installed—opens the page via deep link if yes, or prompts download if not.
🎁 Automated promo code application: scan a QR code to load a landing page with an embedded promo code that auto-applies, whether the app is installed or not.

👉 Discover all the details in our article: https://loyaltyplant.com/blog/smart-landing-pages-turn-clicks-into-orders-instantly/

Why your restaurant needs smart landing pages?
✅ More orders, less effort – fewer steps = higher conversions & revenue.
✅ QR code magic – guests scan, order, and pay in seconds—no app needed!
✅ Effortless promotions – reach customers through social, email & ads with a single tap.