Tagliani Multicultural

06/17/2026

Here is another incredible article that our CEO, Hernan Tagliani wrote!
"Spanish Audio, Wrong Faces: How Brands Are Blowing Their Hispanic Marketing Strategy" digs into one of the most common — and costly — mistakes brands make when trying to reach Hispanic consumers: treating multicultural marketing as a translation exercise instead of a cultural one. Dubbing an ad into Spanish or swapping in different talent isn't the same as building a strategy rooted in real cultural insight, and that gap is exactly where brands lose trust and market share.
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The FIFA World Cup 2026 is being played on American soil for the first time in 32 years. It is the largest sporting event in the world and, for the first time, it is happening in a country where nearly one in five residents is Hispanic.

06/09/2026

Another incredible collaboration from our CEO Hernan Tagliani to Forbes Agency Council "One of the most important conversations we have as agency leaders is the one about expectations — because the gap between what clients hope for and what's strategically achievable can make or break a partnership" Forbes

In fast-moving industries like marketing, PR and SEO, clients sometimes expect dramatic results without the necessary investment, timeline or infrastructure in place.

05/26/2026

We are proud to share that Hernán’s latest article is now live in the Orlando Business Journal — and it’s a must-read for every business leader navigating today’s rapidly changing landscape.

📖 “4 Ways AI Gives Companies a Competitive Advantage”

At Tagliani Multicultural, we believe that the brands winning tomorrow are the ones making smart, strategic investments today — in technology, in cultural intelligence, and in the people they serve.

Read the full article in the Orlando Business Journal and share it with your team:
🔗 https://www.bizjournals.com/orlando/news/2026/05/26/4-ways-ai-gives-companies-a-competitive-advantage.html

Businesses leveraging AI can accomplish more with the same headcount while compressing timelines and reducing operational costs.

05/14/2026

Here's another powerful piece from our CEO, Hernan Tagliani Most brands don't realize this, but their Hispanic marketing isn't failing because of bad creative or insufficient spend.

It's failing because of the framework.

Behavioral segmentation is a powerful tool. But it was never built to capture what actually drives Hispanic consumers to buy — and stay loyal.

It shows you what they do.
It doesn't show you why.

And with U.S. Hispanics, the "why" is everything.

Your media spend is working. Your reach numbers look great.

05/05/2026

African American audiences lead media engagement across multiple channels, including digital platforms where global marketers are planning increased investment

Most brands still treat African American consumers as an afterthought — a secondary audience, a February campaign, a casting note in a brief. That strategic blind spot is costing them market share, revenue, and long-term brand relevance.

04/14/2026

We are proud to share that our CEO, Hernan Tagliani, was recently featured as a contributor in a Forbes article on paid social strategy!

At Tagliani Multicultural, we believe that reaching today's diverse audiences requires more than just boosting a post — it demands cultural intelligence, the right platforms, and messaging that truly resonates.

Hernan has spent decades helping brands connect authentically with multicultural consumers, and this Forbes collaboration is a reflection of that expertise and passion.

A big thank you to Forbes Agency Council for the opportunity to share these insights with a global audience.

With climbing costs, intensifying competition and changing privacy rules, marketers are spending more and feeling less certain about what’s working and driving results.

04/08/2026

What makes this moment especially compelling for brands is the role multicultural audiences, and U.S. Hispanics in particular, will play in driving viewership, spending, and social engagement throughout the event.

The 2026 FIFA World Cup isn’t just another sporting event. It is set to be the biggest soccer tournament in history, with 48 teams playing 104 matches across the United States, Mexico, and Canada from June 11 to July 19, 2026.

03/31/2026

The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031

The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts

03/24/2026

🎊 20 years. One mission. Endless stories.
Two decades ago, we started with a simple but powerful belief: that every culture deserves to see itself reflected in the brands it loves.
Today, we celebrate 20 years of building bridges between communities and the brands that want to earn their trust — authentically, respectfully, and powerfully.
Thank you to every client, partner, and community that has been part of this journey. The best chapters are still ahead. 🌍✨

03/18/2026

Hard work and dedication pay off. Huge congratulations to our boss Hernan Tagliani for being named one of the Top 15 Marketing Experts in Orlando. Well earned and exciting to see!