Tagliani Multicultural

10/29/2026

As companies pull back on DEI, some are cutting their multicultural marketing along with it. Our CEO, Hernan Tagliani, explains why that’s a costly mistake.

DEI is about who a company is on the inside. Multicultural marketing is about how a company grows, by reaching consumers who are quickly becoming the mainstream market. When brands file it under DEI, it gets treated as optional. When they treat it as a growth strategy, it gets measured, funded and held accountable like any other part of the business.

In his latest article, our CEO Hernan Tagliani explains where the confusion came from and what leaders should do now.
https://www.linkedin.com/pulse/multicultural-marketing-never-dei-brands-confused-two-hernan-tagliani-yobje/?trackingId=ZzE8nA9tRV691d58PH5Kyg%3D%3D

My team and I were working with a national brand earlier this year. Then the brand put its multicultural campaign on hold.

10/14/2026

We’re proud to congratulate our CEO, Hernan Tagliani, on being selected to serve as a judge for the Confluence Awards!

This recognition reflects his leadership, industry expertise, and continued commitment to advancing creativity, innovation, and excellence in marketing.

Meet Confluence Awards Judge: hernan tagliani A leading voice in multicultural marketing, Hernan Tagliani is the founder of Tagliani Multicultural, bestselling author of Multicultural Mainstream, and a trusted advisor to Fortune 500 brands. His work has helped organizations rethink how culture, incl...

09/28/2026

Why do so many brands still reduce Hispanic consumers to tacos and telenovelas?

In his latest article, our CEO and founder Hernán Tagliani takes on the tunnel vision that keeps brands getting multicultural marketing wrong. He explains why surface-level cultural cues aren't a strategy, and what it takes to earn real trust with the fastest-growing consumer force in America.

If your brand is ready to move beyond stereotypes and treat culture as a true driver of growth, this is a must-read.

https://www.linkedin.com/pulse/tacos-telenovelas-tunnel-vision-why-brands-keep-getting-tagliani-ymmsc/

09/16/2026

As Hispanic Heritage Month started, here are some insights to keep in mind:The U.S. Latino economy is now $4.1 trillion.

If it were its own country, it would be the fifth-largest economy on earth — bigger than the UK, bigger than France.

So here's the question I'd put to any CMO: why is it still being managed like a side project?

Latinos are 19.5% of the population but drove more than 30% of America's GDP growth over the last decade. That's not a segment you "reach" with a separate budget and a translated campaign. That's the growth engine of your entire category.

Yet in most organizations, multicultural strategy still lives in a separate deck, with a separate (smaller) budget, reporting to someone three levels below the decisions that actually move the P&L.

That's not a diversity gap. It's a growth strategy gap.

The brands taking market share right now made a specific leadership decision: they stopped treating cultural relevance as a cost of doing business and started treating it as a driver of it.

The number is too big to keep managing it small.

(Source: 2025 U.S. Latino GDP Report, UCLA / Cal Lutheran)

09/11/2026

Amazing new piece from our CEO, Hernan Tagliani, in Forbes (Forbes Agency Council). In this article, he breaks down the four quiet ways brands are losing the multicultural growth war — starting with the assumptions no one in the room thinks to question.

https://www.forbes.com/councils/forbesagencycouncil/2026/09/11/4-ways-brands-are-quietly-losing-the-multicultural-growth-war/

09/02/2026

We're proud to see our founder and CEO, Hernan Tagliani featured in Forbes alongside fellow Forbes Agency Council members, sharing the unexpected lessons that shape how great leaders lead.

The article explores a powerful idea: some of the most valuable lessons in our careers come from outside the job itself — from other fields, disciplines, and life experiences that quietly reshape how we approach our work.

Hernan's takeaway is one that guides how we operate every day:

"Build your team with leaders and let them execute your vision. As entrepreneurs and business leaders, sometimes we like to be in control of things. I learned that the more control you want, the less control you have."

It's a philosophy rooted in trust — and it's exactly the kind of thinking that drives the work we do for our clients.

Congratulations, Hernan, and thank you to Forbes Agency Council for the platform.

Serving in another field or capacity, pursuing a hobby or getting immersed in a new discipline or art can impart unique perspectives that inform one’s approach to work.

08/03/2026

Another excellent article from our CEO Hernan Tagliani: "The greatest risk facing brands today is not failing to advertise to multicultural consumers. It is failing to recognize that multicultural consumers are increasingly defining the American marketplace itself."

The biggest risk in your next fiscal year isn't underinvesting in multicultural consumers. It's building your plan on a market model that no longer reflects today's America.

07/07/2026

Great article from our CEO Hernan Tagliani in Forbes Agency Council: "There is a significant difference between being visible to Hispanic consumers and being trusted by them. Visibility comes from a media buy. Trust comes from consistently demonstrating that you understand their values, their household dynamics, their generational nuances and their lived experience." Forbes

Ignoring multicultural consumers—particularly U.S. Hispanics—is not a neutral business decision. It is a financially irresponsible one.​

07/05/2026

Happy 4th of July!

06/25/2026

We’re proud to share that our Founder & CEO, Hernan Tagliani, was featured in Forbes Agency Council with a piece every marketing leader needs to read: “Ignoring Multicultural Consumers Isn’t A Values Problem — It’s A Financial One.”

In it, Hernan makes the case that multicultural strategy isn’t a political talking point or a DEI checkbox — it’s the difference between brands that grow and brands that quietly fall behind. With U.S. Hispanics driving nearly 71% of total population growth, the brands treating this as a “nice to have” are making a financially risky bet.

This is exactly the kind of thinking that drives our Cultural Activation™ approach here at Tagliani Multicultural — moving brands beyond surface-level inclusion into strategies that actually perform.

Proud to have a leader who’s not just building an agency, but shaping the conversation around where marketing is headed. Forbes

Ignoring multicultural consumers—particularly U.S. Hispanics—is not a neutral business decision. It is a financially irresponsible one.​