01/08/2024
A BRAND IS NOT A LOGO
BRIEF: A brand is to differentiate. We use symbols, language, marks to covey… so someone else can understand it (The brand).
It is the ability to create a point of view of a specific contruct. Example: “This thing we view with meaning.” ♥️
A logo is a symbol for the brand.
A brand is NOT a product.
A brand is NOT a promise.
A brand is NOT an impression.
A brand is a RESULT.
It’s a customer’s gut feeling about a product, service or company. It ends up in their heads and heart.
They take the raw materials you throw at them and they make something out of it.
Each person has a different brand of you.
A BRAND IS A REPUTATION. -Marty Neumeier
Brand reputation is everything. Take care of it. Value it. Invest in it.