The Rebrand Lab

The Rebrand Lab Pittsburgh-based website design and SEO studio helping beauty and wellness businesses build websites that actually convert.
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We design strategic, search-optimized websites that attract the right clients, communicate clearly, and support sustainable growth.

Starting & growing a business isn’t for the weak. There have been so many (what some would consider) cringey moments alo...
07/28/2025

Starting & growing a business isn’t for the weak. There have been so many (what some would consider) cringey moments along the way.

I saw this trend floating around and had to put my spin on it. If you see yourself in any of the slides, just know it gets better 🤍

Every long night. Every “what am I even doing?” moment. It’s all worth it. Nothing is wasted.

𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗮𝗹𝗹𝗲𝗱… and she said, “I’m not just here for aesthetics, babe.”And honestly? 𝘐 𝘧𝘦𝘦𝘭 𝘩𝘦𝘳.�You didn’t drop al...
04/16/2025

𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗮𝗹𝗹𝗲𝗱… and she said, “I’m not just here for aesthetics, babe.”

And honestly? 𝘐 𝘧𝘦𝘦𝘭 𝘩𝘦𝘳.
�You didn’t drop all that coin on a designer (or spend allll those hours DIYing) just to have a pretty website that collects dust.

If your website isn’t bringing in leads, bookings, or sales—it’s not working. It’s just out here vibing (and vibes don’t pay the bills.)�
Meanwhile, you’re relying on referrals like it’s 2017, telling yourself, “Well… at least I have a website.” 🤷🏽‍♀️

Let’s be real—you didn’t build a business to 𝘫𝘶𝘴𝘵 have a website.
�You deserve one that actually converts. Period.

👇🏾 Comment “mini audit” and I’ll give your website a 60-sec scan and DM you one clear, strategic move to help you start seeing real ROI.

No judgment. No services pitch. Just one tip to help your website start working like it should.

Earlier this year, I had the privilege of helping the  team relaunch their website & officially enter their 2.0 era 🥳Dan...
04/11/2025

Earlier this year, I had the privilege of helping the team relaunch their website & officially enter their 2.0 era 🥳

Danielle, the salon owner, reached out not long after they moved salon spaces. She knew the beautiful new version of Rooted Hair Studio deserved to be represented online and she knew the right person to call 😉

My focus when designing the new studio site was putting the stylists who are typically behind the chair, front and center.

They’re such a fun group and offer SO much hair education to their clients. I really wanted to create a website that introduced visitors to their vibe and expertise (and I did just that!)

Big shoutout to for partnering with me on this project and nailing their brand photography!

The results speak from themselves and the RHS website is already putting in that work! (See last slide 👀)

Wanna see more from this project? The case study is live in my portfolio. You can check it out by clicking the link in my bio.

I don’t have any April Fools jokes for you but in the spirit of having fun, I thought we could play 2 truths and a lie!B...
04/01/2025

I don’t have any April Fools jokes for you but in the spirit of having fun, I thought we could play 2 truths and a lie!

But that’s a little too easy so let’s mix it up. And if you know the answer already, don’t spoil it 🤫 Guesses only!

1. My husband and I share the same birthday (b-day twins 🎉)
2. I developed a tomato intolerance after giving birth (RIP pizza 🍕)
3. My degree is in fashion design (hated sewing 🪡)
4. I still drive the first car I’ve ever owned ( 💨)
5. I charged $500 for my first website project (it included branding 🎨)
6. The Lord of the Rings trilogy makes my list of favorite movies (🫶🏽 fantasy films)

There’s only one lie in the mix…so which number is it?

And if you know which number is a lie, did you learn something else new about me?

I know running a business in a saturated industry can feel like a competition at times.✨ Wanting the best brand photos.
...
04/01/2025

I know running a business in a saturated industry can feel like a competition at times.

✨ Wanting the best brand photos.
✨ Wanting the most aesthetic website.
✨ Wanting the most curated social feed.

But the truth is—𝗵𝗮𝘃𝗶𝗻𝗴 “𝘁𝗵𝗲 𝗯𝗲𝘀𝘁” 𝗼𝗻𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗳 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂. A pretty website is useless if doesn’t turn website visitors into leads and clients.

Your website, brand, and socials should be tools to help you grow—not just pretty things to admire. Even as a designer, I’m team conversions first 🤑, aesthetics after 😍

If you want to learn how to make your website actually work for you, I’ve got a free training that breaks it all down. Comment “TRAINING” below, and I’ll DM you the link!

A few things I’m proud of from last year 🤍Putting this post together reminded me that although last year may not have lo...
01/11/2025

A few things I’m proud of from last year 🤍

Putting this post together reminded me that although last year may not have looked how I thought it would, it was exactly the year I needed.

I was more intentional with the work I took on and created some of my best/most impactful work.

I was able to spend less time behind the computer and more time with my family.

And most importantly, I developed a deeper dependency with God than I’ve ever had before.

Looking back now, I can say that it was a good year. And while I wouldn’t want to repeat it anytime soon 😅 — it gave me the grit and perseverance that I needed to walk into 2025 with crystal clear vision ✨

If you’re an entrepreneur that’s ready to make your website do the heavy lifting 💻 so you can spend more time providing your services and less time on the backend business stuff 😩 - let me know in the poll!

I have some exciting things I’ll be rolling out soon to help and I’ll make sure you don’t miss them!

08/31/2024

Waiting until you're ready for the "perfect" website is costing you clients! 😬

When the truth is, a 1-page site or template-based website will do muchhh more for your business than having no website at all.

Your website is your business's digital home and it's worth investing in (even if it’s just a simple starter home 🏡 to start out!)

Want to know what you'll need to get a 1 pg website? 🖥️ Send me a DM and I'll get you all the details.

When I saw these pics of Naomi Osaka in her Rebrand Lab volt green outfit, I knew they were too good to pass up 💚Obvious...
08/29/2024

When I saw these pics of Naomi Osaka in her Rebrand Lab volt green outfit, I knew they were too good to pass up 💚

Obviously, I had to put a little website spin on them. Swipe through 🫣 and let me know which one is feeling the most relatable to you?

(The last slide is a little surprise for my fellow designers. I couldn't help myself! 🤣)

Referrals are gold ✨  but, without a website, you're likely leaving business on the table❗️Word-of-mouth referrals come ...
08/29/2024

Referrals are gold ✨ but, without a website, you're likely leaving business on the table❗️

Word-of-mouth referrals come with high expectations – so how can you make sure you don't fumble the bag when a client trusts you enough to pass your name along?

It starts with the brand experience you create. And when it comes to first impressions, there are no 🙅🏽‍♀️ second chances.

When your referrals go to look for you online – let's make it worth their while!

A website is your 24/7 brand ambassador, turning curious referrals into loyal clients. You create the experience. You control how you present your brand – leaving nothing up to change or algorithms.

Want a website that works as hard as you do (but takes no days off)? 👩🏽‍💻 Slide in my DMs and let’s talk about how I can help!

Yep, I’m calling you out…And secretly calling myself out too 🙄As a service-provider, you could double or even 3x your sa...
04/09/2024

Yep, I’m calling you out…

And secretly calling myself out too 🙄

As a service-provider, you could double or even 3x your sales by doing one thing more.

But before I share what it is, let me know if the shoe fits.

Are you…

👟 Caught up in the whiplash of entrepreneurship. Some months are really high and other months are really low.
👟 Experiencing little to no business growth. Heavily relying on repeat customers to make sales goals each month
👟 Feeling invisible in your industry (Whens the last time someone new organically found your business?)

If you’re nodding your head yes because this is totally you, you’re not alone. I’ve been there too.

After working with 30+ service providers, I’ve realized that many of them are struggling with the same exact thing ↓

Lack of marketing. Too much consumption and not enough action and implementation. And I’m willing to bet that you’re in the same boat too.

SO the next time your tempted to listen to another business podcast or rearrange your website for the 5th time this month, instead I challenge you to do something that will actually move the needle for your business.

Let people into the (amazing) work you do!

👀 Talk about your business! Don’t assume everyone knows and is tired of hearing about it.
👀 Show yourself performing your service (Doing the lashes, having the coaching call, decorating for the event, etc.)
👀 Show what transformation people get from working with you. (Before and afters are great for this)
👀 Highlight testimonials. What are people saying about working with you?

Save this post for the next time you catch yourself watching someone else build their business instead of marketing your own. It WILL make a difference, promise!

Address

Pittsburgh, PA

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Website

https://www.instagram.com/therebrandlab/, https://www.youtube.com/therebrandlab

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