Energy Circle

Energy Circle Performance-driven digital marketing & web development exclusively for high performance industries

We are a digital army of marketing & development professionals who work every day to find solutions to the challenges within building performance.

The industry is obsessed with scale. Dan Perunko went the other way. In our latest episode of The High Performance Edge,...
08/27/2026

The industry is obsessed with scale. Dan Perunko went the other way. In our latest episode of The High Performance Edge, Dan explains how his intentionally small shop in the California foothills stays fully booked with $50,000-plus retrofits, in part because his website is upfront about exactly who the work is for. https://hubs.ly/Q04vy1ms0

08/13/2026

Everywhere in HVAC and home performance, some loud voice insists posting prices online is the holy grail. But high performance contractors bristle at pricing a job before they've even seen the house. On our latest solocast episode of The High Performance Edge, Peter shares what homeowners actually want, why instant quoting fails, and the better path: price orientation. https://hubs.ly/Q04sY39t0

If you install heat pumps, the U.S. Heat Pump Summit is where you need to be to stay ahead in this industry.In our lates...
08/06/2026

If you install heat pumps, the U.S. Heat Pump Summit is where you need to be to stay ahead in this industry.

In our latest episode of The High Performance Edge, Brent Davidson previews this year's Summit, which will be held September 15-16 in Worcester, MA, and why its contractor-first format stands apart. High Performance Edge listeners can grab a free ticket (while limited supplies last!) at https://hubs.ly/Q04r_Shq0.

Some of the best jobs a high performance contractor can win are the ones nobody else could solve. In our latest episode ...
07/30/2026

Some of the best jobs a high performance contractor can win are the ones nobody else could solve. In our latest episode of The High Performance Edge, Jennifer Manzo of Valeriani Air Conditioning shares how her two-person shop became the company other contractors' failures get sent to, built through local reputation and community visibility. https://hubs.ly/Q04rn76W0

Big news! Energy Circle is a Silver Sponsor of the 2026 U.S. Heat Pump Summit, happening September 15–16 at the DCU Cent...
07/24/2026

Big news! Energy Circle is a Silver Sponsor of the 2026 U.S. Heat Pump Summit, happening September 15–16 at the DCU Center in Worcester, MA.

We’ve secured an exclusive offer just for our network to help more HVAC and plumbing contractors gain access to this premier event. If you’re looking to grow your heat pump business, learn from top trainers, and connect with contractors from across the country, this is the place to be.

Use our special link to claim the Energy Circle exclusive offer before they’re gone.

https://hubs.ly/Q04qJZGy0

07/23/2026

Silicon Valley startups are betting they can out-compete HVAC contractors on speed and technology. In our latest episode of The High Performance Edge, Peter Troast talks with Larry Waters of Electrify My Home , who was running that playbook years before the startups made it a pitch. Larry breaks down his all-electric, whole-house model, and why for him, the process and technology serve the work rather than replace it. https://hubs.ly/Q04qyp9k0

Silicon Valley startups are betting they can out-compete HVAC contractors on speed and technology. In our latest episode...
07/17/2026

Silicon Valley startups are betting they can out-compete HVAC contractors on speed and technology. In our latest episode of The High Performance Edge, Peter Troast talks with Larry Waters of Electrify My Home, who was running that playbook years before the startups made it a pitch. Larry breaks down his all-electric, whole-house model, and why for him, the process and technology serve the work rather than replace it.

https://www.energycircle.com/podcast/how-whole-house-contractor-beats-tech-startups-larry-waters?utm_source=facebook&utm_medium=social&utm_campaign=larry_waters

AI search results, Google, and a wave of tech-forward startups are changing what homeowners expect when it comes to pric...
07/09/2026

AI search results, Google, and a wave of tech-forward startups are changing what homeowners expect when it comes to pricing. But for high performance contractors, quoting a job before seeing the home isn't transparency, it's malpractice.

See how we’re recommending you respond on your website in our latest blog post.

Homeowners have pricing questions. Publishing the cost of your services on your website isn't the only way to answer. Here are our recommendations for high performance contractors.

Insulation work can be a low-margin grind or a high-margin business. The difference, according to Ken Allison of IDI, co...
07/02/2026

Insulation work can be a low-margin grind or a high-margin business. The difference, according to Ken Allison of IDI, comes down to whether you test the house first.

In our newest episode of The High Performance Edge podcast, Ken breaks down the economics and the path to getting there. Have a listen 🎧

Most insulation contractors leave most of the money on the table. Ken Allison of IDI explains why testing the house and a whole-house approach to envelope work changes everything about the ticket size.

06/23/2026

Maine's heat pump market has exploded over the past thirteen years, and so has the competition!

🎧 On the latest episode of The High Performance Edge, Scott Libby of Royal River Heat Pumps shares how he built a thriving business through that growth by focusing on quality work and designing for the home first. Check out the latest episode wherever you get your podcasts.

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Portland, ME
04101

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
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