Moloco

06/26/2024

New research indicates a significant shift in U.S. consumer preferences towards ads on streaming media platforms.

David Simon, one of Moloco's experts on streaming media monetization, emphasizes the critical need for an optimal ads experience, noting that consumers may unsubscribe based on their ad experience alone. This research highlights the urgency for streaming platforms to overhaul their ad strategies.

Read more → https://www.moloco.com/streaming-habits

Special thanks to Vanessa K. from YouGov who conducted this research.

05/02/2024

Moloco has again been named to AdExchanger's Programmatic Power Players list. They said "Moloco's technical prowess, transparent approach, scalable solutions and proven 10-year track record make the company a top contender in the industry." Thank you to everyone who helped make this possible, especially our incredible customers!

Learn more: https://ow.ly/mORv50Rvgef

04/24/2024

Have you ever searched in frustration for something, only to finally realize that it's in your hand? 😂 That's sort of like marketers looking for business drivers and realizing it's all right there in their customer data. Jake Richardson, Moloco's head of connected TV, shared a number of thoughts about the future of CTV with our friends at Beet.TV.

➡️ https://www.beet.tv/2024/04/navigating-the-outcome-driven-future-of-connected-tv-advertising-molocos-richardson.html

04/23/2024

👨🏽‍🍳 As Tameem Mohsin jokes, owning a kitchen doesn't make you a chef. In the same way, adding software to your stack doesn't instantly create a thriving retail media business. In a recent webinar, he shared what it takes for retailers and marketplaces to stand up an ads business.

➡️ Check it out: https://www.moloco.com/offers/how-and-why-marketplaces-and-retailers-should-build-ad-operations-in-house

04/22/2024

Moloco's Nikhil Raj is one of the architects of Walmart's substantial retail media business. He shared with MediaPost how other major retailers have begun taking control of their advertising business. https://ow.ly/wn8v50RlrFl

Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikhil Raj predicts will occur in the next 5 years. Nikhil was on the Walmart Labs co-founding leadership team, through the acquisition of Kosmix.

04/19/2024

🏆 Moloco has been selected as a member of the Forbes Korea AI 50, an index that highlights AI companies leading the industry by focusing on the commercialization of AI technology. It is given to companies that lead rapid innovation based on the latest business situation, management maturity, and global marketability.

We will continue to deliver advanced machine learning-based advertising technology to customers of all sizes and industries around the world to realize our mission to support growth.

➡️ https://jmagazine.joins.com/forbes/view/339448

04/18/2024

🛍️ Not surprising: new products that get advertised receive 10-15 times more engagement than non-advertised products. But that's not the whole story. Too many ads are just terribly targeted.

Ads need to be seamlessly woven into the user experience in order to drive results. Getting those user insights and acting on them is incredibly valuable to retailers, and not all ad platforms offer that value.

Vashist Avadhanula explains: https://ow.ly/In5650Rjk7O

Learn how commerce media boosts product discoverability by 10X to 15X, accelerating sales and enhancing visibility in the digital marketplace.

04/16/2024

🔘 The "easy button" looks SO appealing, but it's the wrong option for retailers and marketplaces looking to build or expand an ads business. Moloco's Nikhil Raj shows the benefits and perils of four ways of doing it, and offers advice on how to select the right technology partner.

➡️ https://ow.ly/jlwH50RhiNW

04/13/2024

After a decade of fast evolution, video streaming in India and worldwide is moving into a new era of revenue outcomes for those who can innovate fast enough to offer better outcomes for advertisers. Moloco's Siddharth Jhawar explains how cutting-edge machine learning is changing the game.

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From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

04/12/2024

❗If you'll be attending App Promotion Summit in London, put an exclamation point on that experience. We are hosting an after party with AppsFlyer and AppTweak: App Store Acquisition Platform Driven by Data Science at the Chiswell Street Dining Rooms located very close to the Brewery.

Space is limited, so make sure you sign up to reserve your spot today: https://event.appsflyer.com/appsummitlondonafterpartywitha

04/11/2024

🧳 There's a lot to unpack after a conference like MAU Vegas, and we're not just talking about clothes. Our VP EMEA, Ben Jeger, delivered an insightful keynote about the mechanics of the open internet and how to tap into its enormous potential. He also announced our new Moloco SDK, offering efficiencies for advertisers and publishers to maximize their ROI.

🤔 We were also on the receiving end of many thought-provoking insights from industry peers and leaders, which we've organized into a few themes. Check them out on our blog, and let us know in the comments here if you have any others to share!

https://www.moloco.com/blog/mau-2024-recap

04/11/2024

🫙 In India, scaling mobile app user acquisition effectively, affordably, and precisely is challenging due to the competitive and fragmented Android user market. Micro-savings mobile app Jar App partnered with Moloco to broaden its user acquisition beyond the confines of walled gardens into the open internet.

💡 Learn how our machine learning helped Jar find high-value users and deliver relevant ads at the right time for the right price, maximizing both the impact of the ad and the efficiency of the campaign spending.

https://www.moloco.com/case-studies/jar-app

Learn how Jar leveraged Moloco’s machine learning-powered solution to quickly and sustainably scale paying user base by 7X, while outperforming customer acquisition cost targets.