11/03/2026
Shoppers are counting every 💵 this holiday season.
That matters more for you than for the big chains, because they can fund deep discounts and you can’t. But you have something they don’t — you know your customers by name.
Here are a few ways to make that work for you all season🎄:
👉 Run a point-based loyalty program with a reward people want. A turkey, a gift card, or a free pound of your regulars’ favorite deli meat works well.
👉 Offer member pricing on the items everyone needs. Think butter, flour, and the dish your community puts on the table.
👉 Stack your promotions to bring shoppers back. An offer like “Spend $75 across two visits and save $10” gives them a reason to return.
👉 Text your offers to your customer list. Texts get read quickly — a short message with one deal and one end date can bring shoppers in this week.
Then, check your margins by department, so a busy week doesn’t leave you with thin profits.
You can’t beat the big chains on 10,000 prices, but you can win on the 20 that matter most to your shoppers.
💭 What’s the one item your regulars would drive across town for?