BZDesign

05/22/2026

We hit the ground running at the JP Morgan Corporate Challenge last night - literally.

Big thanks to our amazing team (and their families!) who showed up to represent BZDesign, and to all the familiar faces we got to high-five along the course. Rochester’s corporate community shows up strong for this event every year, and we love being part of it. We connected with partners from all over Rochester but big shoutout to Jillian Mooney who had her team at QED Technologies sporting one of our illustrations!

🏃‍♀️🏃 Our team placed 15th overall out of all Rochester companies - not too shabby!

05/18/2026

Manufacturers across New York are pushing to innovate - but finding the right resources for new product development can be a challenge. That’s where smart design, strategic partnerships, and targeted funding come in.

Join us for the next Beyond the Sketch event, created in partnership with NextCorps to explore how companies like Omega TMM and Kodak Alaris are using design to sharpen their competitive edge, scale production, and grow markets.

📍 Wednesday, May 27 | 3:30–4:30pm
📌 Join us at NextCorps following the Manufacturing Workforce Summit: 260 E. Main St. Suite 6000
🎤 Real case studies, real funding opportunities, short talks, panel Q&A

Whether you're scaling up or just getting started, this session will introduce you to local resources and strategies that help manufacturers move from concept to commercialization.

🔗 Register on Eventbrite: https://www.eventbrite.com/e/beyond-the-sketch-new-product-development-resources-for-manufacturers-tickets-1986544430869

05/13/2026

Earlier this week we organized a Lunch & Learn for this year's Luminate teams to discover our capabilities and to hear from other startups who learned first hand how design can make all the difference when it comes to product iteration and securing funding. Thank you to our speakers Greg Gresock of SunDensity and Carlos Terrero and Bob Stanchus of Circle Optics. A big thanks also to NextCorps for always helping us connect with the right audiences and for making sure everything goes off without a hitch!

05/13/2026

What started in 2014 as a lean team with big ideas has grown into a multidisciplinary product design consultancy rooted in Rochester’s startup, optics, and manufacturing communities. We’ve evolved, expanded, and partnered with incredible clients to solve complex challenges through strategy and design.

Discover what 12 years means for BZDesign and see what's changed for your favorite designers:
bzdesign.com/journal/bzdesign-turns-twelve

Discover how BZDesign has evolved over 12 years - expanding services, growing client partnerships, and driving innovation in Rochester’s optics,...

05/08/2026

🎉 BZD turns 12! 🎉
Our official anniversary lands on Cinco de Mayo, so naturally we celebrated in style - Jarritos and tacos at one of our favorite local Mexican spots Nenos. Here's to 12 years of design, growth, and great people. ¡Salud!

05/05/2026

We’re excited to welcome Nico Santiago to the BZDesign team!

Nico’s an industrial designer with a sharp eye for inclusive, user-centered design and a natural instinct for problem solving. He’s already jumping into FabLab projects with us, and we’re lucky to have him on board.

Keep an eye out - this guy’s good.

04/23/2026

Big systems. Small details. Clean design.
Our work with Kodak Alaris spans S3000, S5000, and INfuse AX - industrial design, UI/UX, animation, and launch visuals from concept to production.

Designing tools that move fast and stay intuitive is what we do - discover our long standing relationship with Kodak Alaris today:

From Sketch to Shipment. We’ve partnered with Kodak Alaris across the S3000, S5000, and INfuse AX platforms - driving industrial design, UI/UX,...

04/06/2026

From napkin sketch to product launch, the prototyping process is where ideas take shape. Strategy during that formative time is essential.

Last week’s Beyond the Sketch: Prototyping 101 event brought together founders, engineers, and product teams at NextCorps to explore what it really takes to move from concept to commercialization. From honest startup lessons to deep dives on design and 3D printing, the panel shared valuable insights for anyone developing new technology.

We’re proud to co-host this new event series: Check out the full recap - and mark your calendar for the next one on May 27 (registration link in the blog).

🔗 https://www.bzdesign.com/journal/beyond-the-sketch-prototyping-101

Prototyping isn’t just about building — it’s about learning, validating, and unlocking what’s next. At the kickoff of Beyond the Sketch , a new...

03/30/2026

This past Thursday our first Beyond the Sketch event in partnership with was a huge success. Thank you to everyone who came out to hear from our experienced panel of speakers and who stuck around to say cheers at Startup drinks! This event focused on the value of prototyping and the resources available to developers right here in the FabLab. Our next event is already in the works and will tackle a different stage in the product development process: manufacturing. Follow us to make sure you get the info, you won’t want to miss it!

03/20/2026

Our March Madness bracket is live and already getting heated 👀

The bzd rooftop pigeon is keeping a close eye on things—our unofficial studio mascot and bracket security guard 🐦 💼

Let’s see how things shake out this weekend… 👇