ColinKurtis

ColinKurtis ColinKurtis Advertising is a food, beverage, and nutrition marketing agency. We invite you to investigate our work. You’ll love what you find inside.

ColinKurtis is a marketing and design firm who has been designing and developing authentic strategic branding and communication solutions since 1996. We love the sweet spot where creativity and strategy connect, because we know they work best together. We begin every project by getting a clear, in-depth understanding of your objectives to ensure that all marketing efforts are in line with your bus

iness goals. Our goal is to present ideas that are not just creative, but effective, and bring real value to your business. The result is creative, completely integrated, and custom designed to meet your objectives. To succeed in business, you can’t just inform your audience — you have to inspire them. For the past ten years, we have consistently achieved results for our clients through business intelligence, creative insight, and a process infused with strong design.

  is taking center stage — driven by consumer demand for transparency, cleaner labels and ingredients they recognize.Pla...
08/26/2026

is taking center stage — driven by consumer demand for transparency, cleaner labels and ingredients they recognize.

Plant-based and naturally derived colors can deliver more than visual appeal. They can help reinforce a product’s quality, authenticity and ingredient story.

Making the switch isn’t simply about replacing synthetic dyes — it’s about using color to build consumer trust and create a stronger connection between what shoppers see and what they expect from the label.

Ingredient Spotlight: Ube 💜Ube continues to gain momentum — driven by its vibrant color and nostalgic yet globally inspi...
08/19/2026

Ingredient Spotlight: Ube 💜

Ube continues to gain momentum — driven by its vibrant color and nostalgic yet globally inspired appeal. From desserts and beverages to baked goods, ube is bringing bold color and subtle sweetness to menus and social feeds alike.

The brands winning with ube aren’t adding a color — they’re building products people photograph before they taste.

The 815 isn’t just an area code — it’s home to our office and some of our employees. ❤️815 Day is a celebration of the p...
08/15/2026

The 815 isn’t just an area code — it’s home to our office and some of our employees. ❤️

815 Day is a celebration of the people, places and local businesses that give our community its character. With our office proudly located in Rockford, we’re grateful to work, create and connect alongside so many incredible organizations, businesses and neighbors throughout the region.

Here’s to the community spirit, creativity and local pride that make the 815 such a special place to live and work.

Happy 815 Day! 🎉

A few of our CK team members attended the Schaumburg Boomers' “Marshmallow Fight Night” last week, sponsored by our clie...
08/13/2026

A few of our CK team members attended the Schaumburg Boomers' “Marshmallow Fight Night” last week, sponsored by our client, Campfire Marshmallows!

The night involved an action-packed marshmallow throwing fight, some baseball and loads of fun chaos! We had a blast — a huge thank you to Campfire and the Schaumburg Boomers for hosting this special event. 🎉 ⚾️

🍗  Celebrate National Chicken Wing DayThere are many chicken wing variations out there — bone-in or boneless, barbecue g...
07/29/2026

🍗 Celebrate National Chicken Wing Day

There are many chicken wing variations out there — bone-in or boneless, barbecue glazed or seasoned dry rub, and sweet and spicy flavor combos to name a few! 😋

: The National Buffalo Wing Festival is held each year in Buffalo, New York, and usually attracts an average of 800,000 people.

Have you ever watched an ad all the way through and still had no idea what the company actually does?That's "blanding" —...
07/28/2026

Have you ever watched an ad all the way through and still had no idea what the company actually does?

That's "blanding" — and it's more common than you'd think, especially in the ingredient space where brands recycle the same tired claims: quality, innovation, sustainability, reliability. The language shifts. The message doesn't.

🤔 Curious about how to discover your new brand positioning strategy? Read our latest to learn more!

Find this blog on our website: https://colinkurtis.com/blog/breaking-through-the-noise-why-brand-positioning-strategy-still-wins?utm_campaign=facebook&utm_content=20260728&utm_source=social

Frozen yogurt, aka fro-yo, is making a comeback — and this time, it’s driven by nostalgia with a modern twist.Consumers ...
07/22/2026

Frozen yogurt, aka fro-yo, is making a comeback — and this time, it’s driven by nostalgia with a modern twist.

Consumers are gravitating toward customizable, experience-driven dessert moments that feel both familiar and social ready. Self-serve concepts, bold toppings and aesthetic in-store design are giving fro-yo renewed relevance in today’s food culture.

For brands, the opportunity isn’t just about reviving a product — it’s about reintroducing it through experience, storytelling and shareable moments that translate both in-store and online.

Trend Insights:   & Healthy Indulgence ✨ Consumers are seeking balance — better-for-you ingredients paired with indulgen...
07/16/2026

Trend Insights: & Healthy Indulgence ✨

Consumers are seeking balance — better-for-you ingredients paired with indulgent flavors that don’t compromise on taste. It’s not about choosing one or the other, but finding ways to deliver both.

Our strategy and industry insights paired with your brand are a recipe for success. Learn more about our food and beverage ingredient expertise 👉 https://colinkurtis.com/expertise?utm_campaign=facebook&utm_content=20260716&utm_source=social

Introducing CK Intelligence — our new AI-powered trend monitor for food, beverage and nutrition.It scans the industry la...
07/09/2026

Introducing CK Intelligence — our new AI-powered trend monitor for food, beverage and nutrition.

It scans the industry landscape continuously — regulation, product launches, science, consumer signals — and surfaces what’s actually moving. The AI watches; our team interprets, through decades of ingredient experience.

Our first edition is timed to IFT - Institute of Food Technologists FIRST. Swipe through the three trends every ingredient brand should have on their radar 👉

Full report → link in comments

07/04/2026

Happy 250th Birthday, America!

Today we celebrate the spirit of independence, innovation and community that continues to shape our nation. It’s a time to reflect, connect and appreciate the people and partnerships that drive progress forward.

Wishing everyone a safe and meaningful Independence Day.

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2303 Charles Street Ste A
Rockford, IL
61104

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