Tatari

Tatari We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. https://linktr.ee/tatari_tv

Through a combination of technology and service, we make TV advertising feel like digital, giving you a clear way forward.

The Terminator had one job. Find Sarah Connor.The problem was that it didn't know which Sarah Connor.So it did what any ...
06/17/2026

The Terminator had one job. Find Sarah Connor.
The problem was that it didn't know which Sarah Connor.
So it did what any advanced machine without real intelligence does: went through the phone book.

That's not artificial intelligence. That's the A without the I.

Sound familiar? It should.

Every major ad tech platform is now touting "agentic AI." But what does that really mean?

Our CEO, Philip Inghelbrecht, breaks down the truth about agentic AI, what separates real intelligence from automation, and what every advertiser should ask before believing the hype.

https://www.adexchanger.com/content-studio/why-agentic-ai-is-just-the-a-without-the-i-right-now/

06/16/2026

A 25% lift in retail sales in 90 days.

That’s the outcome Household helped deliver for one of their clients by combining the reach of linear TV with a location-based programmatic strategy, all powered by Tatari.

Hear how Greg Schwartz, Founder of Household, approaches modern TV buying, measurement, and performance.

Read the full case study: https://www.tatari.tv/case-studies/household

Giving back is part of what brings our teams together ❤️This week, Tatarians across our New York, Los Angeles, and San F...
06/12/2026

Giving back is part of what brings our teams together ❤️

This week, Tatarians across our New York, Los Angeles, and San Francisco offices partnered with Project Sunshine to assemble activity kits for children with medical needs.

A big thank you to everyone who volunteered their time to support this effort. It was great to see teams across offices come together around a shared goal and make a tangible impact for children who need it most.

Interested in joining a team that values community, collaboration, and giving back? Explore our open roles 👇

https://www.tatari.tv/careers

What happens when you give TV the green light? 🚦New audiences, stronger performance across channels, and proof that TV c...
06/10/2026

What happens when you give TV the green light? 🚦

New audiences, stronger performance across channels, and proof that TV can make every part of the media mix work harder.

See how Greenlight built a measurable, data-driven TV strategy.

Read the full case study 👇

https://www.tatari.tv/case-studies/greenlight

At some point, performance marketers hit a ceiling.CPCs go up. Competition floods in. And suddenly "just spend more on s...
06/04/2026

At some point, performance marketers hit a ceiling.

CPCs go up. Competition floods in. And suddenly "just spend more on search" isn't a strategy anymore.

Saatva hit that wall. So they made a bet on TV, built a measurement model to track it, and came out the other side with a business that could predict revenue from impressions.

Saatva CMO Joe McCambley and Tatari's Mauricio Lizarazu broke down exactly how they did it at ANA Brand Masters.

Read the recap and watch the full session 👇

https://www.tatari.tv/insights/watch-how-saatva-connects-tv-impressions-to-revenue-a-full-funnel-measurement-model

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊 By combining authentic outdoor storytelling with ...
06/03/2026

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊

By combining authentic outdoor storytelling with TV, Turtlebox expanded its reach, strengthened its identity, and saw average weekly sales grow 3x.

See how the team approached TV with the same test-and-learn mindset that fueled its success in performance marketing.

Read the full case study: https://www.tatari.tv/case-studies/turtlebox

TV advertising has never offered more opportunities for agencies and their clients.It's also never been more confusing t...
05/29/2026

TV advertising has never offered more opportunities for agencies and their clients.

It's also never been more confusing to execute.

Linear or CTV? Direct or programmatic? Measurement feels like a black hole. Creative trafficking is a headache. And every vendor promises they've solved it.

We've helped 80+ agencies make TV a measurable and scalable channel for their clients. So we wrote down the process that actually works. From assessing where you start, to building the plan, running a pilot, measuring real outcomes, and making TV a repeatable part of your offering.

Swipe through for the 7-step framework and download the full guide here 👇

https://www.tatari.tv/guides/the-step-by-step-process-agencies-use-to-launch-and-scale-tv-for-their-clients

What does a world-class marketing team actually look like in 2026?We asked someone building one.Victoria Vaynberg, Chief...
05/28/2026

What does a world-class marketing team actually look like in 2026?

We asked someone building one.

Victoria Vaynberg, Chief Marketing and Customer Officer at Nanit, chatted with us about hiring, AI, and why separating brand and performance teams too much can create problems.

Three questions. No script. No spin.

Read the latest installment in our CMO Q&A series 👇

https://www.tatari.tv/insights/exclusive-how-to-build-a-world-class-marketing-team-according-to-nanits-cmo-victoria-vaynberg

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