06/18/2026
“Process is good. Automation is good. All of those things can be good when they're in the service of that hospitality relationship, when it makes stuff easier for the guest and easier for you. But if you're only thinking of yourself, hey, what can I do so I don't have to lift a finger and everything just runs, well, it's kind of a, it's a dirty situation. Like, it's not gonna ever be completely clean end-to-end. It's not. It's human. You're not gonna eliminate all of that, and if you try, you'll eliminate a lot of the charm and a lot of the hospitality." - Chris Hynes
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