Apricot Branding

06/03/2026

Why does it feel harder for brands to connect with their audience today?

The internet is becoming more crowded, attention is becoming more selective, and the traditional path from discovery to purchase is starting to break apart.

In the latest edition of Apricot Pulse, we explore the changing landscape of brand discovery and consumer choice and what it may mean for businesses moving forward.

https://www.linkedin.com/pulse/new-era-brand-discovery-consumer-choice-apricot-branding-vue7e/

Many business owners and brand marketers are beginning to notice the same thing: The traditional path from discovery to purchase no longer feels as predictable or linear as it once did. For years, businesses have relied on the traditional marketing funnel in which customers gradually move from aware

04/07/2026

Most people think they just need a website. Or a social media page. But in today’s digital landscape that isn’t enough to stand out.

Your marketing is more like a machine. A system. The mechanism that takes someone from never heard of you to becoming a customer.

But your brand is how people FEEL about your business. The meaning they attach to it. The experience you create.

I recently had the opportunity to be a guest on Right Media Group chronicles podcast to share my perspective. Grateful for the conversation and the chance to share my perspective.

In this recent episode, we talked about finding your niche, the value of partnership and referrals, branding vs marketing, and the value of local relevance. Click below to learn more and I hope you find it insightful.

https://www.youtube.com/watch?v=TDuhnnUASQM

00:00 Introduction00:41 Launching During the Pandemic01:50 The Origin Story of Apricot Branding03:18 How Your Niche Chooses You05:29 The Confidence to Niche ...

03/25/2026

IS AI THE NEW DOT COM?

What can we learn from the last major tech boom?

In this insightful issue of Apricot Pulse, we explore the parallels between the AI Boom of today and the Dot Com Boom of the 90s.

We explore what today’s AI moment reveals about hype and adoption, and what ultimately separates lasting value from speculation.

https://www.linkedin.com/pulse/ai-new-dot-com-3-big-lessons-brands-can-learn-from-last-bclve

If you grew up around the late 1990s, you probably remember the sound of dial-up internet. Back then, the World Wide Web, as we know it today, was still in its infancy, but it was seen as a force that would change everything.

01/09/2026

I’m excited to introduce Apricot Pulse, the 1st official LinkedIn newsletter from Apricot Branding. It’s designed for leaders who want a clearer view of the forces shaping modern brands, at the intersection of business, consumer behavior, and the technologies transforming the world around us. Each edition focuses on the signals that matter most, offering a clear perspective to help inform more intentional and strategic decisions.

https://www.linkedin.com/pulse/welcome-apricot-pulse-apricot-branding-lrvde

The official Linkedin newsletter from Apricot Branding Apricot Pulse is for leaders who want a clearer view of the forces shaping modern brands. It’s a place to understand how shifts in business, branding, consumer behavior, and technology influence the world around us, especially in moments of ch...

12/02/2025

In our previous post, we dive into the Rebel Archetype and reveal how bold brands use disruption, individuality, and unapologetic authenticity to capture attention and build loyalty.

Learn more about the Rebel archetype and how it can be seen in both brand marketing and film. The Outlaw archetype.

11/20/2025

MAKE YOUR CUSTOMERS FALL IN LOVE
The best brands don’t just sell products and services, they create emotional experiences that feel irresistible. In our previous blog post, we explore the Lover Archetype and how brands use passion, beauty, intimacy, and desire to build deep, lasting loyalty.

The lover archetype represents passion and connection. Learn more about the lovers archetype and how it creates emotional desire

11/12/2025

What makes a brand luxurious? Here are 3 ways that you can establish your brand in the premium luxury tier!

Here are 3 factors that can help you stand out and establish your brand in the premium luxury tier of your industry.

10/22/2025

A rebrand is a very vital part of the lifecycle of any company or organization. It is not only about changing a logo, it is part of how your brand evolves and adapts to internal and external changes. Here are 5 rebranding mistakes from the past that you can learn from

Here are 5 rebranding mistakes that you can learn from. How does it aid brand recognition? Go beyond the logomark and build brand loyalty

09/03/2025

Brand messaging is a huge issue that a lot of business owners struggle with. Join us in this online webinar where we talk about clarifying and amplifying your message so that it resonates with the people you are trying to reach.

In today's crowded marketplace, brand messaging is a huge issue that a lot of business owners struggle with. Join us in this online webinar where we talk abo...

02/16/2025