EfinityTech

10/20/2026

Ralphs Pump and Well grew sales by 30% with the help of Google Ads & SEO!

Ralph's Pump & Well has been a valued client of ours for several years. In early 2025, they approached us looking to run a Google Ad campaign and improve organic traffic through SEO.

Through service page updates, blog posts, and Google Business Profile optimization, we improved local visibility for high-value keywords like "emergency well pump service", "well pump repair company", and more.

The results speak for themselves!

Over 14 months of running ads, we've seen

✅ 283 conversions delivered
✅Roughly 7% conversion rate

With 6 months of SEO work YOY, we've seen:

✅ 70% increase in organic sessions
✅ Improvement in average page position for all keywords by two pages (moved up 20 placements on average)
✅ #1 local placement for several high-value keywords, including emergency well pump service, well pump maintenance, well pump repair company, and residential well pump service.

Read more about this transformation on our blog!

Ralph's Pump Well has been a valued client of ours for several years. In early 2025, they approached us looking to run Google Ads and improve organic tr

10/16/2026

It's National Bosses Day! Today, we thank Mark DeLong and Vaughan Seifert for their continued leadership of Efinitytech.

Mark started Efinity in 1998 as President and Senior Programmer. Mark programmed VSM Tools, our proprietary Content Management System, which currently supports hundreds of websites.

In 2004, Vaughan became Vice President and Head of Sales & Marketing. Since then, he has been integral to Efinity's success, helping us to meet clients' objectives and deliver quality results.

Together, they have worked tirelessly to ensure Efinitytech provides superior website design, development, hosting and SEM services.

As Efinitytech approaches its 29th year in business, we reflect on the impact both of you have had. Thank you creating a culture of growth and opportunity, and a truly positive place to work!

Learn more about Mark and Vaughan's history by reading their bios 👉 https://www.efinitytech.com/our-team.aspx

10/08/2026

New Holt Services Website Raises the Bar Displaying Their Expertise!

We are thrilled to work with this outstanding company! Their previous site was confusing; it was a challenge to understand what they did from a layman's perspective. We worked with Holt Services to display their work and services in a clear, organized way across the website.

In their words:

"I’d like to send a big thank you to the entire team at Efinitytech. We started off with a website that was created a number of years back and had since expanded into new services and added to our existing capabilities. Long story short we outgrew our existing website and was due for a more modern cohesive platform, which the team at Efinity completed with patience, communication, and efficiency. We get tons of compliments from our clients on our new website and have seen an uptick in data."

- Matt Houser Business Development Manager

Visit their website 👉 https://www.holtservicesinc.com/

07/08/2026

New Site Launch for Bain Custom Integrations!

Travis Bain looked for a trustworthy & experienced local custom website provider and found Efinitytech! His company operates in the Greater Puget Sound and now in the Greater Boise, Treasure Valley region. His new custom site is already producing increased traffic and gaining leads!

In Travis's words:

"I'll keep it short and simple:

These guys know what they are doing. I have worked with a few standalone and small developers in the past and let me tell you, they were all awful!

Then I met Vaughan and Aaron from Efinitytech. They proposed a site overhaul (well worth it) that gave a clear focus, vision and story to our audience.

The process was a bit long, but you can't rush perfection. Every request I had was met with enthusiasm and attention. Not that it is recommended, but we made a few audibles during the development that were different from the original vision. Every single last bit was dealt with efficiently and professionally.

The website is full delivered and we are now working on SEM/SEO and so far, they are on point with this process as well.

I would not be able to do this alone and going the cheap route always costs more money. That's why I recommend efinitytech 100%."

Check it out at bcinw.com.

07/02/2026

Our office will be closed on Friday, July 3rd in observance of Independence Day. We express our sincere gratitude to the men and women who fought, and continue to fight, to protect the freedoms we enjoy. Wishing you all a Happy Fourth!

06/11/2026

Celebrating our Web Developer and Senior Designer Aaron McBroom for 20 years with Efinitytech! 🎉

Aaron joined our team in 2006 and has delivered cutting-edge websites ever since. As our Senior Designer, Aaron builds out every one of our websites, keeping functionality and intuitive design at the forefront. He works closely with clients, turning their creative vision into reality.

Aaron has been instrumental to our success as a company, and we're proud to celebrate this milestone with him.

Check out Aaron's bio 👉 https://www.efinitytech.com/aaron-mcbroom.aspx

04/29/2026

It's all everyone's talking about in virtually every space—AI. Companies are either looking for ways to incorporate it or avoid it. Love it or hate it, you can't ignore it.

For businesses big and small, this begs the question: how does AI affect search visibility?

Web presence is the number one way many businesses drive sales. Now, brands are wondering whether they should shift focus from traditional search engines to large language models (LLMs), like ChatGPT, Gemini, Claude, Perplexity, and others so online traffic doesn't suffer.

We're navigating this shift in search trends by incorporating an AI strategy that complements SEO efforts and builds long-term value. Here's our take on AI in search, how to plan for it, and how we can help you capitalize on the opportunity.

Read more👉 https://www.efinitytech.com/vsm-blog.aspx?post=13871&title=How-AI-Search-Engines-Impact-Visibility-and-How-to-Optimize-Your-Brand-for-Them