Simpatico Design Studio

10/01/2025

A huge shoutout to our client, Osage Hills Retreat, for winning Tulsa World’s Best Craft Organization for the third year in a row.

Congratulations Melissa, this award is so well deserved and we’re honored to tag along on your continued success. 🥇

09/24/2025

I’ve always been a DIY-er, so when it came to saving our client hundreds dollars and weeks of production for 35 custom QR coasters, we went to work. And now I want a Glowforge.

09/08/2025

Amazon just rolled out Lens Live—a feature that lets shoppers snap a pic and instantly find that item (or a cheaper version) on Amazon.

For small shops, it sounds like trouble. But here’s the good news: you can win where Amazon can’t.

Human connection, unique experiences, and community loyalty are your secret weapons.

Read our latest blog to see how mom-and-pop shops can fight back (and thrive!).

Amazon’s Lens Live is here, and small businesses are worried. Here’s how mom-and-pop shops can adapt, compete, and win by focusing on connection, experience, and local loyalty.

08/28/2025

Cracker Barrel’s new logo lasted about five minutes before the internet shut it down. 🙃 Now their modern interiors aren’t getting much love either.

Rebranding can be magic when done right (just ask Apple or Starbucks)… but it can also backfire fast.

We wrote about:
✔️ 3 big brands that nailed a rebrand
✔️ When it’s actually a good time to rebrand
✔️ The steps to do it without losing your fans

So—what do YOU think? Did Cracker Barrel go too far, or not far enough? 👀

👉 https://simpaticodesignstudio.com/when-modern-meets-nostalgia

06/03/2025

We’re honored to be featured in today’s The Progress-Index for our Hermes Creative Awards win! The spotlight is on our work branding The Boiler Room at Hotel Petersburg, Tapestry Collection by Hilton — an international award that celebrates creativity, design, and storytelling.

If you’re launching a new brand, refreshing an old one, or dreaming up something bold and unforgettable, we’d love to help. From logos and messaging to full brand systems, Simpatico brings strategy, heart, and a touch of magic to every project.

Contact Amy at [email protected] to start creating your award winning brand.

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, historic setting to life.

05/08/2025

🎉 We’re feelin’ golden! 🎉

Simpatico just took home TWO Gold Hermes Creative Awards — one for the Boiler Room logo and one for the 93 logo!

The Hermes Awards honor the best of the best in creative and marketing work from around the globe, judged by the Association of Marketing and Communication Professionals. So yeah… we’re doing a little happy dance 💃🕺

Huge thanks to our amazing clients who trust us to bring bold ideas to life — and to our team, who puts heart, strategy, and serious creative magic into every brand.

Here’s to more beautiful, strategic work ahead.

Fawn Lake Country Club Hotel Petersburg, Tapestry Collection by Hilton

05/06/2025

It's been a hot second, because, well, work overload. But, here to share that we have a new face around Simpatico. Meet Zoe Dario, our new social media intern. Send her some love and make her feel welcome!

10/17/2024

🌟 Want to discover something new about yourself? 🌟

Amy recently asked ChatGPT a thought-provoking question: "What’s one thing you can tell me about myself that I might not know?" The answer was a refreshing reminder of our values here at Simpatico.

Here’s what ChatGPT told her: "You have a remarkable knack for merging the old with the new in a way that feels both innovative and timeless. You balance creativity and authenticity, building not just brands but legacies. You’re invested in people, treating clients like friends and fostering long-term relationships."

Now it’s your turn! Try it for yourself and see what you discover. ✨

👉 Here’s the prompt: "From all of our interactions what is one thing that you can tell me about myself that I may not know?"

Give it a whirl, and let us know what ChatGPT says about you in the comments! 💬

09/27/2024

Took a trip to the new Lindsay Lexus of Alexandria showroom today, a loyal client for the past 20 years. What a beautiful building. 🌟🌟🌟🌟🌟

09/18/2024

Shannon recently celebrated her 11th Workiversary with Simpatico. Join us in giving her a shoutout for being the best dang (self titled) Relevant Designer of Figurative Theoretical Ideas out there! 🎉 Here's to the next 11 !

08/26/2024

Designing a menu is more than just listing dishes—it's a fusion of science, artistry, and culinary storytelling. 🍽️

At Simpatico, we believe the menu is a guest's first taste of their dining experience. That's why we pour our passion into every design, ensuring it’s not just easy to read but also strategically crafted to maximize revenue. Check out our latest creations for Hotel Petersburg—a perfect blend of visual appeal and culinary expression. ✨

07/21/2024

It's 🍦😋 so pull up a stool and let's chat about how we whipped up the perfect logo for The Icebox Creamery.

First, we mixed up a batch of inspiration with our audience's taste buds, a little of what the client craves, and the sweet feelings we want the customer to feel. We topped that with the colors, fonts, and graphic style that would give the logo that slightly vintage, classic feel - like you stepped into a 1950s parlor.

Next, we grabbed our sketchpad and started doodling. We ALWAYS doodle before digital. (oooh, that has a good ring to it - we might use that phrase later!)

Finally, the whole thing comes together in Illustrator when we build our vector designs, layer by layer.

The cherry on top? 🍒 The message from a happy customer 🥰.