04/10/2026
Exciting announcement! Our final Addy award for 2026 is in: the infamous Oktoberfest brew from Mother's Brewing Company is officially a Silver Addy award-winning package design! Congratulations to our team on their recognition at this year’s awards.
Creating a fresh design to celebrate the world’s most famous beer festival is no easy task. Our designers imagined a modern can with nods to the historical elements of this German tradition, and gave viewers a taste of the refreshing brew inside. You can almost imagine yourself with a pretzel in one hand and this can in the other!
Thank you to everyone at American Advertising Federation - Heartland for hosting this year’s awards!
Join us in celebrating the talented team members who brought this design to life in the comments 👇