08/23/2026
Allgaier Performance is a family racing business, descended from Hoosier Tire Midwest and now owned by NASCAR Xfinity Series driver Justin Allgaier. Fifty years in the industry, over 10,000 SKUs, and until 2024, no ecommerce presence built to match it.
Blayzer built the BigCommerce store from the ground up, connected it to their EBMS system for automated order processing, and layered in SEO, Google Ads, and Meta Ads on top. Two years later: revenue is up roughly 9x, purchases are up 7x, and the store turned ROI-positive within six months.
The Hoosier Tire catalog page alone converts at 18%. Traffic from AI search tools like ChatGPT is converting at 1.5x the rate of other channels.
This is what happens when the platform, the integrations, and the marketing all get built to work together instead of bolted on separately.
It's your turn! Contact us at blayzer.com