08/24/2026
Testimonials and online reviews can be some of the most persuasive content on your website, but using them properly involves more than avoiding obvious fakes.
Can you edit a testimonial? Do you need written permission? What if the reviewer received a discount, works for the business or is related to the owner? What additional rules apply in New York, New Jersey or healthcare?
Our new guide explains what businesses need to know about authenticity, editing, incentives, disclosures, permissions and client stories.
Read the full article:
https://nbtechnologies.net/testimonials-online-reviews-business-rules/
Learn how federal, New York and New Jersey rules affect testimonials, online reviews, editing, incentives, disclosures and written permission.