10/30/2026
Your website is probably haunted by a summer special from 2023.
Walk through it the way a new customer does. They land on your homepage and see a banner for a "Summer Tune-Up Special." It's October. They click About and meet a technician who left two years ago. They open Services and find something you stopped offering. By the time they reach the contact page, they're wondering whether anyone still works there.
None of it is broken. It's just old, and old reads as abandoned.
Tomorrow's Halloween. Spend twenty minutes clicking through your own site like a stranger and clear out anything that's no longer true. If you delete a page, redirect the old link to a live one so nobody hits an error.