08/18/2026
Some of the most important work on a website is the part nobody sees.
Today we ran a full on-page and technical SEO pass on a couples therapy practice we partner with—and watched the site health score reach 100% and Google PageSpeed performance hit 96%.
Here's what actually moved the needle and why it matters:
→ Structured data on every page. This is the behind-the-scenes code that tells Google — and increasingly AI search — exactly what each page is about. It's how a site becomes eligible to show up as a rich result instead of a plain blue link.
→ Faster load times. We found a single 3.4 MB image quietly dragging the whole site down and optimized it (along with several others), cutting page weight by roughly 80%. Faster sites rank better — and more importantly, visitors don't leave before the page even loads.
→ Accessibility fixes. Descriptive labels on links, buttons, and images so the site works properly for screen readers. That's people-first design, and search engines reward it too.
→ Repaired internal links. We discovered navigation links that weren't actually connected to anything, leaving a couple of pages stranded where search engines couldn't reach them. Small fix, real impact on how a site gets found.
Why does this matter for the business? For a therapy practice, someone searching late at night for help after a hard day needs to find you — fast, on any device, without friction. Technical SEO is what quietly makes that possible.
None of this work is flashy. But it compounds. A healthier, faster, more findable website is one of the highest-ROI investments a service business can make. Onto the next one.