11/02/2026
The laptop comes across the desk already open to the Google Ads bill.
“Three months. I could not point to one job that came from it.”
I ask for the login instead of defending Google.
Broad match keywords. Location set to the whole country. Ads running at 2 a.m. when nobody answers. Every click landing on the home page. Nothing counted.
Nobody threw that money away. He handed it over, a few dollars at a time, to searches that were never going to call.
A measured campaign looks different. One service. Keywords only a buyer would type. A radius you actually drive. Hours when a person answers the phone. Every call counted.
Then you have a decision instead of an argument.
Marketing Myth No. 5, taken apart:
https://www.digitalrodeo.agency/blog/google-ads-is-throwing-money-away