Bluetent

Bluetent Digital solutions for vacation rental professionals.

You’re probably searching differently, and so are travelers. 47% of consumers use AI when making purchase decisions, a...
06/16/2026

You’re probably searching differently, and so are travelers.

47% of consumers use AI when making purchase decisions, and 83% have already done their research before reaching out.

The short-term rental industry is no different.

AI is condensing consumer research. Instead of searching, clicking, comparing, and finally choosing, travelers ask one question, get an answer, and move on.

If your property management company is the answer, you win.

If not, you’re not showing up at all.

Show up where decisions are made.
Connect with an expert//bit.ly/3XMPpLv

# SEO # Bluetent

06/11/2026

The World Cup kicks off today. Are you capturing the demand… or missing it?

If you’re within driving distance of a match, now’s the moment to check your strategy.
Did occupancy hit your target, or are you still relying on last‑minute bookings?
Big events like the World Cup require strategy ahead of the event date.

When something like the World Cup is on your calendar:
✔️ Build out local content early
✔️ Answer traveler questions before they search (parking, transportation, where to eat, what to do between matches)
✔️ Highlight listings that fit the event crowd
✔️ Give people a reason to engage with you on social

Don’t just hope for bookings. Put your property management company in position for them.

Be ready for the next big event. Want to build an event strategy that captures demand before it arrives?

⭐️ Connect with us: https://bit.ly/3XMPpLv

👇 Comment below: What are you doing to capture event demand in your market?

If you’re serious about the STR industry, this conference is one you don’t want to skip. IMN STR Summer is back, and it’...
06/10/2026

If you’re serious about the STR industry, this conference is one you don’t want to skip.

IMN STR Summer is back, and it’s where the operators, investors, and innovators shaping this industry show up.

📍 Omnia La Costa, Carlsbad, CA 🗓 June 23–24

If you’ll be there, don’t miss these sessions from the Inhabit ecosystem crew:

Michael St. Pierre - RevMax
AI beyond the tech stack: AI innovations for STR success
June 23 | 3:45–4:30 p.m. PST

Acquisition-focused strategies for expanding your STR portfolio
June 24| 9:30 - 10:15 a.m PST

Matt Gurley - Lynnbrook
Ancillary revenue streams for STRs in today’s economic environment
June 23 | 2:00–2:45 p.m. PST

Scott Leggat - Inhabit
Navigating today’s regulatory environment & evolving policy changes
June 24 | 9:30–10:15 a.m. PST

And while you’re there, make sure to connect with Scott Campbell to see how Bluetent is helping PMC’s stay competitive as the market shifts.

Can’t make it to Carlsbad? You can still start the conversation.
Connect with us: https://bit.ly/3XMPpLv

“AEO is the new SEO.” You’ve probably heard it. But what does that actually mean for property managers? The fundamentals...
06/04/2026

“AEO is the new SEO.”

You’ve probably heard it. But what does that actually mean for property managers?

The fundamentals of search stay largely the same:
-Keep your site fast
-Update and consolidate content
-Prioritize pages that convert

But the shift is in how content gets discovered.

AEO favors content that mirrors the way people naturally ask questions in AI search.
Think less about keywords, and more about real language. Ask yourself, “How would I search this if I was vacationing here?”

It also leans heavily on local, specific insights which puts your PMC in a strong position to become a local thought leader if you’re creating content rooted in your market.

If you’re clearly answering questions and reflecting real-world expertise, you’re not just ranking in SEO. You’re getting referenced and cited in AI search.

Is your content written for search engines… or for how people actually search today?

Learn more.
Schedule your strategy session with an expert from Bluetent today: https://bit.ly/4r56IV4

06/02/2026

Most industry events tell you what's trending. Rise & Shine helps you do something about it.

The Bluetent team will be in Pigeon Forge, TN next week. Expect straight talk on what's actually moving the needle in STR marketing right now:

✅ Direct booking strategies that protect your revenue from OTA dependency
✅ What's working (and what isn't) across search, paid, and conversion
✅ How to turn market signals into smarter decisions — not more noise

Seats are still available for June 10.
📍 Dollywood's DreamMore Resort & Spa | Pigeon Forge, TN 📆 Wednesday, June 10

Not in the Smoky Mountains? More stops are coming.

Find event details or register here 👉 https://bit.ly/4dKwWcx

Time at VRMA Executive is always well spent. Connecting with property managers and spending time with partners who care...
05/28/2026

Time at VRMA Executive is always well spent.

Connecting with property managers and spending time with partners who care about moving the STR industry forward is exactly where we want to be.

It was also a chance to share what drives us at Bluetent: being a true marketing partner, not just another vendor in the mix.

Boost your visibility and conversions with a marketing partner that executes.

👉 Schedule a free call with a Bluetent expert https://bit.ly/3XMPpLv

💬 What do you value most at industry events like VRMA Executive?

Tomorrow, we are getting into something most short-term rental professionals are starting to see: AI is exposing weak s...
05/26/2026

Tomorrow, we are getting into something most short-term rental professionals are starting to see:

AI is exposing weak strategies.

And shoulder season is where it shows up first.

- Gaps in your SEO strategy
- Messaging that is not pulling its weight
- Booking flows that quietly lose revenue

Join us tomorrow at 2:00 p.m. ET.

Shoulder to Peak Season Strategy: Protecting Margin Without Discounting Using AI

👉 Last chance to register//bit.ly/4wey7aL

Question: What is one thing you suspect is underperforming in your strategy right now?

If your shoulder season strategy starts with discounting, it's worth asking why. Because in most cases, pricing isn't th...
05/19/2026

If your shoulder season strategy starts with discounting, it's worth asking why.

Because in most cases, pricing isn't the problem.

Performance is.

We are seeing it across the board:
- Missed visibility in search
- Messaging that does not justify value
- Booking journeys that introduce friction at the worst moment

On May 27, join David Wells and Chelsea Frye for a session focused on fixing those gaps.

Shoulder to Peak Season Strategy: Protecting Margin Without Discounting Using AI

👉 Save your spot: https://bit.ly/4wey7aL

Question: Where are you losing the most bookings right now—visibility, messaging, or conversion?

The STR industry isn’t a monolith.Performance looks different market to market, and that’s exactly why local signals mat...
05/14/2026

The STR industry isn’t a monolith.

Performance looks different market to market, and that’s exactly why local signals matter more than broad trends.

Catch the Bluetent team at the VRNation Southern Charm Tour in:
Pigeon Forge, TN - 5/13
Asheville, NC - 5/15
Charleston, SC - 5/18
Myrtle Beach, SC - 5/19
Outer Banks, NC - 5/21

Drop your market + one signal you’re watching (lead time, ADR, occupancy, website conversion, etc.) in the comments below.

Connect with us before you go!
🔗: https://bit.ly/3XMPpLv

Most short-term rental professionals treat shoulder season the same way. Demand dips. Rates drop. Margins disappear. But...
05/12/2026

Most short-term rental professionals treat shoulder season the same way.

Demand dips.
Rates drop.
Margins disappear.

But here is the uncomfortable truth:
Discounting is often covering up deeper performance issues.

- You are not showing up where guests are searching
- Your messaging is not converting
- Your booking flow is losing intent at the finish line

On May 27 at 2:00 p.m. ET, we are breaking this down live with David Wells (SEO Director) and Chelsea Frye (Sr. Strategic Account Manager).

Shoulder Season Strategy: Protecting Margin Without Discounting Using AI

👉 Register here: https://bit.ly/48OGrnI

Question: When bookings slow down, what is the first lever you pull—pricing, marketing, or something else?

Address

218 E Valley Road Ste 205
Carbondale, CO
81623

Telephone

+19707043240

Website

Alerts

Be the first to know and let us send you an email when Bluetent posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share