10/17/2025
Big news at Primm 🎉
After years of driving innovation, strategy, and results across digital platforms, Michael Rooks has officially been named Vice President of Primm Advertising.
Michael first joined Primm as Digital Marketing Manager, where his analytical mind and creative instincts quickly stood out. Within just a couple years, he was promoted to Director of Digital Media, and for the last 5 years, he’s helped lead the charge in performance-driven strategy, paid media, and full-funnel campaign thinking.
His leadership style? Data-first, always curious, and never afraid to challenge the status quo. He’s helped Primm evolve, grow, and win alongside our clients—and now, he’s stepping into an even bigger role shaping what’s next.
We’re proud, we’re lucky, and we’re just getting started.
Congrats, Michael! 👏