Setplex

11/03/2026

Before a viewer presses play, they search, compare, and decide. More and more often, that happens on someone else's home screen.

Luis Brenes explores what it takes for operators to own that moment - check it in his latest article on super aggregation.

👉 Swipe through and read the full article: https://tr.setplex.com/luis-sme-super-aggregation-en

10/31/2026

🎃 𝗛𝗮𝗽𝗽𝘆 𝗛𝗮𝗹𝗹𝗼𝘄𝗲𝗲𝗻!

Tonight, screens around the world light up with horror classics, family favorites and spooky movie marathons.

To our customers, partners and team who keep those screens running: may your streams stay smooth, and may the only scares be the ones on screen. :ghost:

Happy Halloween from all of us at Setplex. 👻

10/28/2026

📺 𝗪𝗵𝗮𝘁'𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 - 𝗶𝘀 𝗶𝘁 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗼𝗿 𝗶𝘀 𝗶𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲?

The whole family around one screen, watching the same programme at the same time. Those days are over.

In Part 1 of his OTT Transformation series, Nelson Hulett, Regional VP Americas at Setplex, explains why the real disruption comes from your audience, not from technology, and why that is your biggest opportunity: a personal experience for every viewer instead of millions of anonymous eyeballs.

As Nelson puts it, going OTT is no longer a nice-to-have. It's a matter of survival.

▶️ Watch the full OTT Transformation series on YouTube: https://www.youtube.com/playlist?list=PLCzL7_wRph0k

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📩 Planning your OTT transformation and looking for expert guidance along the way? Reach out at [email protected], and our team will be glad to walk you through the process.

10/27/2026

Smart TV platforms increasingly decide what viewers see first and where they go next.

For operators, that isn’t a UX detail, it’s a question of who keeps the relationship.

Luis Brenes makes the case that the answer isn’t owning every piece of content. It’s owning the moment viewers discover it: the search, the comparison, the decision.

👉 Read the full article: https://tr.setplex.com/luis-sme-super-aggregation-en

10/22/2026

📺 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗕𝗮𝗰𝗸 𝘁𝗵𝗲 𝗛𝗼𝗺𝗲 𝗦𝗰𝗿𝗲𝗲𝗻: 𝗦𝘂𝗽𝗲𝗿 𝗔𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗶𝗼𝗻 𝗮𝘀 𝘁𝗵𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿’𝘀 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗗𝗲𝗳𝗲𝗻𝘀𝗲

Streaming was supposed to make TV easier. For a lot of viewers, it’s turned into a search.

And as smart TV platforms become the new front door to the living room, operators face a simple question: who owns the moment a viewer decides what to watch?

In his latest article, Luis Brenes, Product Director at Setplex, explains why super aggregation has become the operator’s strongest defense — and what it takes to stay the place where the viewing journey starts.

Luis’s Key Takeaways:

🔹 Viewers haven’t lost their appetite for video, they’ve lost patience with the hunt, which turns discovery into a strategic issue, not a UX detail.
🔹 Organising apps into a grid doesn’t solve fragmentation. Bringing live TV, VOD, catch-up, FAST, and partner services into one search is what keeps viewers with you.
🔹 Playback will sometimes happen in a partner app, and that’s fine, because the operators who own the moment of decision stay the viewer’s starting point.
🔹 Viewers are starting to ask their TV for “something funny and light”, therefore the platforms that understand that request will shape what gets watched.

🔗 Read the full article: https://tr.setplex.com/luis-sme-super-aggregation-en

10/21/2026

🚀 Diaspora audiences tune in to your channels every day. Why does so little of that viewing turn into ad revenue?

In decodeTV’s latest Technology Spotlight by Stuart Thomson, Setplex’s Mohammed Ali Alghentawi (Head of AVOD) and Sergey Yarosh (Solution Architect) unpack where the problem starts: home-market commercials arrive burned into the feed, with no SCTE-35 cue points to work with.

Mohammed explains why waiting for hundreds of broadcasters to add markers isn’t a realistic plan. Sergey shows how ad breaks are found in real-time in 40+ languages - cautiously enough that your viewers never lose the crucial moment of a match.

Read the full piece 👉 https://www.decodetv.com/2026/10/20/technology-spotlight-setplex-zapflex-monetising-diaspora-audiences/

Explore the technology spotlight on Setplex Zapflex and learn how to monetise diaspora audiences through innovative streaming.

10/15/2026

💡 Launch day gets all the attention. What happens in the months after is what actually decides whether an OTT operation scales or stalls.

Three things operators still get wrong once they're live - straight from the final part of Nelson Hulett's OTT Transformation series.

👉 Swipe through and read the full article: https://tr.setplex.com/nelson-sme-ott-transformation-part3-en

10/08/2026

Nelson Hulett closes his OTT Transformation series with a simple but uncomfortable truth: you can't optimize what you can't measure.

Launch metrics tell you the app works. They don't tell you if the business does. That gap is exactly what separates operators who plateau from the ones who keep compounding, and it comes down to whether you're actually reading what your platform is telling you.

👉 Read the full article: https://tr.setplex.com/nelson-sme-ott-transformation-part3-en

10/05/2026

☀️ 𝗖𝗔𝗕𝗦𝗔𝗧 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗹𝗶𝘃𝗲, 𝗮𝗻𝗱 𝗦𝗲𝘁𝗽𝗹𝗲𝘅 𝗶𝘀 𝗵𝗲𝗿𝗲.

Our EVP, Karl Tempest-Mitchell, is on the show floor through Wednesday, October 7th, ready to meet video providers, service operators, and broadcasters, who are launching or modernizing their OTT service.

How do you really understand what your subscribers watch? How do you keep them loyal and engaged? And which monetization models best match what they expect from you?

Karl would love to talk it through over a coffee or something cold and refreshing.

📩 DM Karl here or email [email protected]

10/01/2026

🎥 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 – 𝗢𝗧𝗧 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗣𝗮𝗿𝘁 𝟯

Your OTT is live. So what comes next?

Most operators cross the hardest line early - getting their service to launch. Few build the discipline to keep it growing after.

In his latest article, Nelson Hulett, Regional VP Americas at Setplex, closes out his three-part OTT Transformation series by breaking down what separates operations that plateau from the ones that scale sustainably.

Nelson's Key Takeaways:

🔹Sustainable OTT growth depends on treating technical quality (QoS) as a continuous discipline, not a launch-day checklist.
🔹 Quality of Experience (QoE) is where operators actually win or lose, and it only improves when editorial and data teams read the same numbers.
🔹 Marketing only becomes a real growth engine once every campaign is traceable, measurable, and optimizable.
🔹 The operators who master all three don't just reduce churn, they build platforms people choose to come back to.

This closes out the series - from why audience behavior forced operators to evolve, through the infrastructure and operational realities of transformation, to what a mature, scalable OTT operation actually looks like.

🔗 Link to the full article here: https://tr.setplex.com/nelson-sme-ott-transformation-part3-en