First Ascent Design

06/18/2026

With ad revenue up 74% year-over-year and major upgrades to its ad infrastructure, Reddit has evolved into a performance channel. Also, AI tools like ChatGPT and Gemini frequently pull from its conversations to answer user queries, so your buyers are likely already spending time there.

Our blog covers where it might fit in your marketing mix and how to show up without getting downvoted into oblivion.

Most marketers still ignore Reddit. Here's why that's changing, where it fits in the funnel, and what the data says about creative that converts.

06/17/2026

Get you a team that can plan a great marketing campaign AND a great party. We're not just ideas people, we get it done. 🎉

06/15/2026

Our hearts are full (and so was our office)! 💙

Last week, we opened our doors to show off the new space, and over 140 guests from our community stopped by to toast with us. Thank you to everyone who came out and celebrated this next chapter with us.

06/11/2026

We’re shining a spotlight on our new videographer and editor, Brandon Campbell! ⛰️

From “action” to “that’s a wrap”, Brandon knows how to make every client the star of the show. With his can-do attitude, editing wizardry, and creative eye, he’s helped our new videography department hit the ground running and deliver reel-y awesome results. 🎥

When the cameras aren’t rolling, you can find him on a hike, playing video games, or relaxing at home with his wife, Taylor, and their two cats, Clea and Ophe.

Welcome, Brandon! We’re so happy to have you in on the action! 💙

06/09/2026

We had an amazing time celebrating another high-impact year with Reading Assist at The Chancery Market last week! We’re proud to work with them, and we're excited for the new projects we’re launching together this year.

06/08/2026

You don't need a big production budget or fancy editing skills to start creating video for your brand. In fact, some of the highest-performing social content is just filmed on a smartphone. If you've been putting off video because it feels like too much to take on, these six steps will change your mind.

Want to learn more? Read the DIY video guide on our blog: https://firstascentdesign.com/diy-video-content-system/

06/04/2026

We’re proud to have supported the First State AI Summit yesterday as this year’s coffee sponsor! The day was full of great conversations about what artificial intelligence means for our state's economy and workforce.

One of our favorite takeaways came from Patrick Callahan during the "AI in Action" session: "In Delaware, progress moves at the pace of trust." We have a unique opportunity to show real, responsible leadership in this space, and it was wonderful to see so many familiar faces in the room collaborating to make that happen.

06/03/2026

Give a warm welcome to First Ascent’s newest crew member and Marketing & Content Specialist, Kelly Van Fossen! ⛰️

Kelly’s background in content creation and copywriting gives her a creative edge in delivering impactful ideas. Merging the power of persuasive messaging with the guiding light of analytics, she thrives on crafting memorable materials that pack an undeniable punch. 👊

Outside of sentences and storytelling, you can find Kelly at the gym, enjoying any craft she can get her hands on, or hanging with friends and family.

Welcome to the team, Kelly! 💙

06/02/2026

We recently developed the brand and website for The Pearl, a historic theatre in Oxford, PA being rebuilt after a fire in 2023. To support their capital campaign, we built a visual identity and microsite that could earn the trust of donors and signal progress to the community. We designed the logo with an elegant oval enclosure that subtly crowns the mark, evoking the idea of a pearl to symbolize something precious being rebuilt and protected for the future.

Read the case study on our website: https://firstascentdesign.com/our-work/the-pearl/

06/01/2026

We had a great night at Red Rose Farm for the Philadelphia Ballet's 7th Annual Spring Festival! The performances were incredible, and we’re very proud to work with the Ballet team. It was also wonderful catching up with our friends at Harlequin Floors Americas while we were there. 🩰✨