Wooster Color Point

Wooster Color Point We're a commercial printer providing in-house digital, inkjet and offset printing for organizations.

The shape of a printed piece can influence how it feels before someone even starts using it.A custom die cut can make a ...
10/30/2026

The shape of a printed piece can influence how it feels before someone even starts using it.

A custom die cut can make a piece feel more polished, more intentional, or simply more interesting to pick up.

It can also be functional. Door hangers, pocket folders, product tags, and packaging depend on specific cuts or openings to work correctly.

A brand color can become just as recognizable as the brand name.Pantone colors give designers and printers a shared refe...
10/23/2026

A brand color can become just as recognizable as the brand name.

Pantone colors give designers and printers a shared reference when the same brand color needs to appear across different materials and print projects.

Paper, ink, equipment, and printing processes can all influence how a color appears. Having an established color standard gives everyone involved a consistent target to work toward.

Over time, that consistency helps strengthen the visual identity customers recognize.

We've all driven past a sign that made us wonder what the business behind it actually does. The lettering is too small t...
10/20/2026

We've all driven past a sign that made us wonder what the business behind it actually does. The lettering is too small to read at speed, or the colors have faded into the background, or the message tries to say five things at once and ends up saying nothing clearly.

A good sign does the opposite. It tells you exactly what you need to know in the few seconds you have to read it. Your sign is often the first impression people will see, so it's worth getting right before it goes to print. Wooster Color Point can help you think through size, color, material, and message to make sure your sign is saying exactly what you want it to say.

Adventure awaits, and this campaign is ready to go with it! 🌴Our team recently produced the full set of coordinated prin...
10/16/2026

Adventure awaits, and this campaign is ready to go with it! 🌴

Our team recently produced the full set of coordinated print materials: a digital booklet, matching letterhead, and a full-bleed 9 x 12 booklet envelope.

Consistent pieces create a seamless experience for the recipient, carrying the look and feel of the campaign through every part of the package.

If you visited an E&H Ace Hardware store this summer, you may have seen their Summer Sale promoted on banners, A-frame s...
10/15/2026

If you visited an E&H Ace Hardware store this summer, you may have seen their Summer Sale promoted on banners, A-frame signs, window posters, flyers, and postcards.

Behind those pieces was one coordinated print campaign for 31 stores across Ohio, produced in multiple sizes and materials using four different printing processes.

E&H supplied the campaign designs and store requirements, while our team at Wooster Color Point handled production, color management, kit packing, and distribution.

Keeping color consistent across wide format latex, wide format UV, digital, and offset printing takes both calibrated equipment and an experienced eye. Our team monitored and compared the pieces throughout production, making adjustments as needed, so the finished materials worked together as one cohesive campaign.

This was a great project for a longtime local partner, and a great example of what goes into a multi-location print campaign behind the scenes.

09/07/2026

Meet “Heidi,” our 1950 Original Heidelberg Windmill.

At more than 75 years old, Heidi is still used for letterpress printing, small die-cutting projects, perforating, and numbering.

Her two arms rotate like a windmill, moving each sheet from the feed pile to the press and then to the delivery rack. For die-cut projects like these door hangers for Santmyer Companies, Inc., our team removes the excess material before stacking the finished pieces.

For larger die-cutting projects, including pocket folders, we use our 1965 Original Heidelberg.

09/02/2026

We know Travelin' Tom's Coffee's new envelopes will be grabbing attention in that sea of mail.

One of the perks of running our own print shop is a steady supply of notepads to help keep our work moving. If you love ...
08/31/2026

One of the perks of running our own print shop is a steady supply of notepads to help keep our work moving. If you love jotting down notes, or you're looking for a practical gift for your customers, notepads are a great choice. They sit on desks, counters, and workstations, keeping your name in front of the people who matter most.

08/28/2026

A custom shape can turn a good large format sign into one people actually stop and look at. Instead of a standard rectangle, the shape is incorporated into the design and cut to the edges of the artwork.

It's a great option for signs that need to stand out, whether that's on a lawn, at an event, or anywhere else. We handle the cutting in-house, so your design comes out exactly as planned. Reach out to Heather to talk through your next custom sign.

Why can CMYK printing look duller than what you see on your screen? Monitors are backlit, illuminating color from behind...
08/27/2026

Why can CMYK printing look duller than what you see on your screen?

Monitors are backlit, illuminating color from behind, and they display images using thousands of tiny points of light in RGB color mode.

Printing uses CMYK, which builds color by mixing ink on paper. When a file converts from RGB to CMYK, colors shift, and some of that on-screen vibrancy doesn't carry over the same way once it's printed.

A few things can help close that gap:
▪️Rich black: swapping a standard black for a rich black (mixing in some cyan, magenta, and yellow along with the black) gives you more depth than black ink alone.
▪️Contrast: pushing your contrast up a bit often makes the piece read as more vibrant once it's printed.
▪️Paper stock: a gloss stock absorbs less ink, so it builds up on the surface and looks richer. A more natural or uncoated stock soaks the ink in, which tends to look duller by comparison.

Even with all of that, the best way to know if you've hit the look you want is to see it on a printed sample. We're happy to provide a physical proof before finishing your project. Reach out to Heather to talk through your file.

Address

1345 West Old Lincoln Way
Wooster, OH
44691

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13302626847

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