06/02/2026
๐๐จ๐จ๐ ๐๐ซ๐๐ง๐๐ข๐ง๐ ๐ข๐ฌ๐งโ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐จ๐ฎ๐ญ ๐ก๐จ๐ฐ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฅ๐จ๐จ๐ค๐ฌ โ ๐ข๐ญโ๐ฌ ๐๐๐จ๐ฎ๐ญ ๐ก๐จ๐ฐ ๐ข๐ญ ๐ฆ๐๐ค๐๐ฌ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐๐ฅ.
When we partnered with Man Counsellor, the goal was to create a brand identity that felt welcoming, confident, and easy to recognise โ especially for men taking that important first step of reaching out.
The client requested that the logo design integrated the โMCโ letterforms in order to make it easily identifiable. We then used negative space to introduce subtle arrows within the logo, symbolising progress, forward movement, and personal growth.
To bring it all together, we chose a calming blue palette to communicate trust and emotional safety, with maroon accents adding depth and a sense of masculinity.
The result is a brand that feels supportive without being soft, and strong without being intimidating โ perfectly aligned with Man Counsellorโs mission to make professional mental health support more accessible.
We're proud to bring thoughtful design to projects that genuinely make a difference.