30/08/2026
Running meta ads without these 5 ESSENTIAL things is a red flag for you and your ad spend 🚩
Swipe through for my 5 non negotiables when running ads for my clients.
✮ A website that is functional, easy to use and takes them straight down the funnel. This is a non negotiable as your last stop before you convert them to a paying customer.
If your website is slow, or takes a hundred clicks to find what you need, prioritise this first as this WILL impact the buying process
✮ An active social presence is a MUST HAVE. If you haven’t posted in 3 months but you’re running ads to sell a product, this needs to change.
I know posting is a time consuming task but this is the modern day ‘portfolio’ and trust building platform. Get this sorted first 🍸
✮ Know your audience.
Know their struggles, their needs, know them better than they know themselves. This will help you put together an offer they can’t resist.
If you have no idea who you’re selling to. The offer won’t translate.
✮ ENTER, SAID OFFER.
The holy grail of your entire ad campaign. Your offer needs to create an ‘I need this now’ moment.
It needs to be packed with value and something they can’t resist. Free shipping is cool but we aren’t in 2009 anymore.
✮ Video content is queen. 99% of my meta ad campaigns bring in more results when the creative is a video.
This gives your people a feel of what they can expect when they’re booking a service, buying a product or hiring you as the expert. Static images will only take you so far.
I don’t make the rules. 👀
