Raven Digital Co

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Shellharbour, NSW
Raven Digital Co

❤️‍🔥 Meta ads + Social Media
🎓 Meta ads education + training
🌶️ Web Design + SEO
🍸Serving strategies with unique flavour
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04/11/2026

This is what I hear from business owners all the time.

Their ads were bringing in leads every week. Then one day they just stopped. Same ad, same budget, nothing coming in. 😭

They think Meta’s broken or their business is done. It isn’t.

Their audience is just sick of seeing the same ad. It’s called ad fatigue, and it’s completely fixable.

Step 1: check your frequency. If it’s climbing while your click through rate drops and your costs go up, your audience is tired of your ad.

Step 2: don’t throw more budget at it. You’ll just show the same tired ad to the same people more often.

Step 3: make genuinely new creative. Changing a colour or a word isn’t enough, because Meta treats near identical ads as the same ad.

Step 4: start with the hook. A new first 3 seconds is the fastest way to bring an ad back to life.

Step 5: add new ads instead of editing your winners. Editing a live ad can reset its learning.

Step 6: refresh before it dies. Plan new creative every few weeks so you’re never caught out.

Above all else, if you want to learn meta ads from me, comment MOJITO below and Ill send you me $99 ads course 😘

03/11/2026

Stacking multiple interests USED to work pre 2025, but now you're just narrowing it down too much.

Before Andromeda fully rolled out, I started leaving detailed targeting blank on certain campaigns instead of layering in interests. The results beat my "perfectly stacked" audiences more often than not.

BUT, it's not a blanket rule, sometimes a single interest still earns its spot depending on the industry. And I still exclude existing customers where it counts. But "more interests = better targeting" isn't holding up the way it used to.

Instead of stacking, you need to be putting your targeting in your creative!

Want the full breakdown of how I build targeted campaigns now, Comment MOJITO and come join us in my meta ads community!

03/11/2026

Stacking multiple interests USED to work pre 2025, but now you’re just narrowing it down too much. 👀

Before Andromeda fully rolled out, I started leaving detailed targeting blank on certain campaigns instead of layering in interests. The results beat my “perfectly stacked” audiences more often than not.

BUT, it’s not a blanket rule, sometimes a single interest still earns its spot depending on the industry. And I still exclude existing customers where it counts. But “more interests = better targeting” isn’t holding up the way it used to.

Instead of stacking, you need to be putting your targeting in your creative!

Want the full breakdown of how I build targeted campaigns now, Comment MOJITO and come join us in my meta ads community!

03/11/2026

CEO of talking and helping others talk on screen 🗣️

02/11/2026

I have tested video vs static images across every client I work with. Video wins every time, and the numbers aren't close.

This clients top video ad brought in 90 leads
Their best static image: 635 reach, 0 leads.

This was the same pattern across 3 months of the campaign, BTS video and talking head reels at the top, static images at the bottom every single time.

If your results have been flat, ditch the static image and try video instead. Even a rough one on your phone will likely beat your best designed static ad.

This is the exact kind of thing I teach inside Meta Mojito PLUS you get my full formula I use for reels that convert every single time!

Comment MOJITO and enrol for $99 (Course will be returning to $399 soon!!)

31/10/2026

If you've ever launched an ad, checked it at 6am the next morning and started spiralling because nothing's happened, this one's for you 😅

Meta needs time to work out who to show your ad to, so the first week can look like a bit of a hot mess. That's completely normal. The problem is that every time you panic and change the audience, the budget or the creative, you send it straight back to square one, so your ads never get a fair go.

I've mapped out what usually happens from day one right through to week four, so you know what to expect and when it's actually time to step in. My golden rule is no big changes for at least seven days, and no judging a campaign until it's had two to four weeks to do its thing.

So put the phone down and step away from Ads Manager. If you want the full playbook on launching and managing your campaigns, comment MOJITO and I'll send it straight through 🍸

Address

Illawarra
Shellharbour, NSW
2528

Website

http://ravendigitalco.com.au/

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