01/09/2026
In this short video, Marketing guru Rory Sutherland talks about the perceived value of a communication and how a slower, more complex process is a signal to the recipient that you care.
www.facebook.com/watch/?v=832383556430191
Sutherland’s work as vice chairman of the Ogilvy & Mather group of companies includes developing marketing techniques that veer away from conventional advertising and instead focus on the psychology of both the message and its delivery.
“If it’s made for everyone, it’s felt by no one.” Inkpact
He cites handwritten direct mail as perhaps the slowest, most time intensive way of marketing but shows how effective that approach can be and how you can link to your CRM to gain its advantage without all the work.
Ask your local print expert about personalised direct mail.