itracks

11/09/2026

Research isn't just about collecting responses. It's about understanding what they mean and how they can inform the decisions businesses have to make.

For Don Carli, Co-founder and President of Nima Hunter, this starts with understanding the decision a client needs to make and designing the research around it. His approach brings together desk research, intent data, expert input, qualitative exploration, and quantitative validation.

Using itracks Board, Don engages hard-to-reach B2B decision-makers in extended, asynchronous discussions. He also brings quantitative exercises into the process through GroupSolver, while his role as moderator allows him to probe further, follow unexpected responses, and explore perspectives that might otherwise be overlooked.

The results speak to the value of this approach. Don can complete fieldwork in two to three weeks instead of two months, reach roughly twice as many participants as a comparable in-depth interview program, and give clients both the depth of qualitative insight and a way to assess how widely those findings hold across the market.

In our latest case study, Don Carli shares more about his research methodology, the importance of human moderation, and how he uses itracks Board to help clients make better-informed, lower-risk B2B decisions.

Read the case study:

Qualitative Research Case Study with Nima Hunter and itracks Board, saving time on de-risking big business decisions.

11/05/2026

Getting someone through a screener doesn’t always mean you’ve recruited the right participant.

Dan Weber, President of itracks, experienced this firsthand. He encountered cases where participants passed the screening process but turned out not to be who they claimed to be when it was time for the actual research.

Participant fraud is just one of the challenges of managing qualitative research. From designing effective screeners and managing quotas to coordinating recruitment, building recruitment grids, and keeping communication on track, delivering a successful study takes a lot of behind-the-scenes work.

After learning these challenges the hard way, Dan recognized the need for technology built specifically to manage qualitative research. That experience helped shape the tools itracks has spent years developing to support research teams, including tools for participant fraud management.

Want to see how it works? Watch the webinar to hear Dan share the challenges that led to its development and how itracks helps research teams manage them: https://hubs.ly/Q04Ds00h0

Ready to put the tools to work in your own research? Get in touch with itracks to learn how you can use them for your next study: https://hubs.ly/Q04Ds00f0

11/02/2026

Don't wait until after an election to hear what voters really think.

"With politics, speed is incredibly important in a campaign environment. Often times political campaigns have to make kind of decisions that corporate entities might make over the period of several months. Political campaigns can make them in hours. [...]''

Sentiment analysis offers a much more reliable way to do this, using real data gathered by real people in real time, while leveraging the efficiencies and insight that come from large-scale sentiment analysis.

This enables campaigns to quickly assess the impact of their message, address strategies accordingly, and make decisions in real time or off the heels of important events like live debates.

With the speed of this digital age, this kind of decision-making, to me, is not only a technical advantage; it's a must-have." -Chad Bowie, the Bowie Group

Politics evolves rapidly, but your research doesn't have, political campaigns have to make kinds to fall behind. Complete efficient and high-quality research with itracks Realtime and sentiment analysis tools.

✅Hear from voters as the landscape evolves with live event streaming.
✅Eliminate bias with uninfluenced polls
✅Moderate a dozen or more participants without having to wait for responses
✅Observers can watch and provide feedback from the virtual backroom so your research can evolve with the event
✅Move key participants from a text-based focus group directly into a video focus group for in-depth follow-up
✅Download transcripts instantly for easy reporting
✅AI Sentiment Analysis identifies key topics, emotions, sentiments, and more.

Want to learn more about how itracks Realtime and sentiment analysis can help your next research project?

Check out our webinar with political strategist and research consultant Chad Bowie of the Bowie Group: https://hubs.ly/Q04D0ZvK0

10/30/2026

Research teams have a lot to manage, from participant recruitment and fieldwork coordination to analysis and reporting.

itracks brings the tools and technology together to help you manage your qualitative research with ease.

Streamline recruiting, scheduling, quotas, reminders and client observation, all in one place.

Planning your next qualitative study? Contact us to discuss how itracks can support your research: https://hubs.ly/Q04CV0Jr0

10/28/2026

When does research need a human voice?

Synthetic data can support research, but it cannot replace direct human input in every context. When researchers need to understand people’s lived experiences, explore why they think or behave a certain way, or make decisions with significant consequences, hearing directly from participants can be essential.

Our recent webinar explored where synthetic data can support research and where genuine human experiences, perspectives and responses remain essential.

The right methodology depends on your research objectives, the questions you need to answer, and the evidence required to inform decisions.

Not sure which methodology is best suited to your research? Get in touch with the itracks team: https://hubs.ly/Q04CGbpV0
We can help you explore the right approach for your research objectives.

10/27/2026

Every technology cycle in market research has promised faster answers. The internet, big data, social listening, and now generative AI.

Yet one mistake persists: starting a study without clearly defining the business problem or the decision the research needs to inform.

In The Advantage of Human Truth, Don Carli, Founder and President of Nima Hunter http://Inc., highlights why a clearly articulated business problem is the starting point for effective research. Researchers need to understand the decision the study must inform, what is at stake, and the cost of getting it wrong.

Speed matters, but so does the research design. Taking shortcuts that bypass best practices can compromise data quality and the value of the insights.

Leon Bourner shares how itracks builds quality controls into the research workflow, helping teams manage turnaround times without compromising participant verification or research quality.

🎥 Watch the full webinar for more: https://hubs.ly/Q04Csjb10

10/26/2026

How do you deliver quality research on a tight timeline?

When turnaround times are short, the pressure to move quickly can make quality controls feel like an obstacle. But how can research teams deliver faster without compromising participant quality or research rigour?

In The Advantage of Human Truth, Leon Bourner explores why speed doesn’t have to come at the expense of quality. The key is building quality controls into the process early.

From clear recruitment profiles and automated screening to participant verification and better project management, the right processes and technology can help research teams work efficiently without compromising who gets into the room or the quality of the output.

How is your team balancing turnaround times with participant quality?

🎥 Watch the full webinar for more perspectives on the questions shaping qualitative research: https://hubs.ly/Q04Cfj7n0

Moderator: Peace Echeomuha

10/22/2026

Can synthetic respondents deliver the kind of insights researchers need to make real-world decisions?

In our webinar, The Advantage of Human Truth, Rasto Ivanic of GroupSolver explores where synthetic data can add value, from simulation to helping researchers think through possibilities, and where human perspectives remain essential.

How do you see synthetic respondents fitting into qualitative research? Where can they add value, and what questions do we still need to ask?

🎥 Watch the full webinar recording: https://hubs.ly/Q04C1Njq0

10/21/2026

What are you doing to protect the quality of your research?

From participant fraud to understanding consumer behaviour and knowing when to use AI, research teams have a lot to consider.

In our latest resources, we're exploring:

🔎 Participant verification: How SMARInsights approaches participant fraud in qualitative research.
🔗Read the case study: https://hubs.ly/Q04BTcXv0

🛒 Health and wellness research: How Tradewind Group used a multi-phase qualitative study to inform retail strategy.
🔗Explore the case study: https://hubs.ly/Q04BTcz-0

🧠 The Advantage of Human Truth: When should researchers use AI, and where does human judgment still matter?
🔗Read the key takeaways: Webinar - https://hubs.ly/Q04BTcVd0

Want practical insights and updates on qualitative research from itracks?

Sign up to stay in the loop: https://share.hsforms.com/15eGUsbHtSZmDjaGvAQIQmg4kvzq and get the latest updates delivered straight to your inbox.

10/09/2026

AI is changing market research, but one thing hasn’t changed: the value of hearing from real people.

In our recent webinar, The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI, market research experts Don Carli, Rasto Ivanic, and Leon Bourner discussed what AI can and can’t do in research, why human voices still matter, and how researchers can protect the quality of their insights.

So, what do real people bring to a study?

→ Real people are real. They bring their own experiences, feelings, and perspectives to a study.
→ Real people challenge assumptions. They won't always agree with you or confirm your hypothesis.
→ Real people reveal the unexpected. Their answers can lead researchers to valuable insights when you dig a little deeper.

These are the things that help researchers understand not just what people think, but why.

Want to explore the conversation further? Watch the full webinar recording or read the blog here: https://hubs.ly/Q04zNntc0

Special thanks to our speakers:
Don Carli, CEO & Co-Founder of Nima Hunter
Rasto Ivanic, CEO of GroupSolver®
Leon Bourner, Vice President of itracks

Discover the importance of real human insights in research and how AI can enhance, not replace, authentic participant contributions.