10/28/2026
Cyber Monday is close, and the busiest shopping weeks follow right after.
1. Start with your audience. Loyal customers and occasional shoppers need different messages.
2. Then look at the whole season. When your campaigns connect and each holiday has a clear purpose, people start looking forward to your emails.
3. Make every send count. Relevance and timing matter more than volume.
4. Before anything goes out, test it. Check your subject lines, CTAs, and how the email looks on mobile.