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02/15/2025

85% of consumers say loyalty programs keep them coming back.

And yet, some coffee shops don't see their value.

Not only do loyalty members visit more—but they also spend more.

Here’s how to set up a coffee shop loyalty program in 7 simple steps:

☕ Define your goals
🎟️ Choose the right loyalty model
📲 Pick a system
🎁 Set up your rewards
📖 Make the rules clear and easy to follow
📢 Promote your program
📊 Track and optimize for success

🔗 Ready to launch your loyalty program? Get the full breakdown here: https://www.craverapp.com/blog/coffee-shop-loyalty

02/11/2025

🚨 A messy online ordering system is costing you customers.

Just because you have one doesn’t mean people will use it—or that it will actually help your restaurant.

Here’s how to set yours up for success:
👀 Use High-Quality Visuals & Descriptions – Customers eat with their eyes first! Tempt them with mouthwatering images and engaging menu descriptions.
📢 Highlight Promos & Bestsellers – Don’t let your best deals go unnoticed! Feature best menu items and limited-time offers front and center.
💰 Ensure Transparent Pricing – No one likes surprise fees at checkout. Keep your pricing clear and upfront.

Want the full list? Get all 7 best practices here. 👇
https://www.craverapp.com/blog/restaurant-online-ordering-best-practices

02/06/2025

The future of coffee shops is digital.
But you don’t have to be a big brand to stay ahead.

Here are our top five predictions for coffee tech trends shaping 2025:
1️⃣ Memberships & subscriptions
2️⃣ Digital menu boards
3️⃣ Delivery integrations
4️⃣ Better in-app personalization
5️⃣ More accurate mobile order pickup times

Read our full blog now 👇
https://www.craverapp.com/blog/coffee-shop-trends

01/21/2025

👀 Did Starbucks go too far?
Brian Niccol, the newly appointed CEO, sure thinks so—and he’s got a plan to turn things around.

His “Back to Starbucks” marketing strategy focuses on these 3 areas:
1. Refocusing on quality coffee ☕️
2. Reducing discount-driven offers 💲
3. Looking beyond Starbucks Rewards members 🔍

Ready to see how Starbucks plans its comeback?

Dive into our blog to learn more—and how local coffee shops can fight back with strategies of their own! 💪
www.craverapp.com/blog/starbucks-marketing-strategy

01/15/2025

📉 Most coffee shop promotions fall flat.
The good news? Standing out is easier than you think. 👀

Here are 5 promotion ideas that actually work:
1. Events and workshops
2. Optimized online presence
3. Community partnerships
4. Email marketing
5. Seasonal specials

Dive into our blog to see real-life success stories.
Plus, grab our calendar packed with monthly promotion ideas to keep your shop buzzing all year round. 👇
https://www.craverapp.com/blog/coffee-shop-promotion-ideas

12/23/2024

🤔 Think email marketing is old school?
A lot of restaurant owners skip it—but here’s the truth: it’s one of the most affordable, effective ways to connect with your guests! 📬

In our blog, we explore:
- 5 essential email campaigns every restaurant should send
- Why they work (with examples from McDonald’s, Starbucks & more!)
- Plus, we’ve got a FREE playbook of ready-to-use winning subject lines

So, ready to make your restaurant email game stronger?
Start here 👉 www.craverapp.com/blog/restaurant-email-marketing

12/21/2024

⏰ The clock’s ticking...

Coffee shop marketing is evolving fast—and if you’re not keeping up, you’re already falling behind.

AI-powered social media, gamification, hyper-personalized loyalty programs—these trends aren’t just buzzwords; they’re the future of the industry. 🔥

Don’t let your competition get ahead… Dive into Craver’s coffee shop marketing predictions for 2025 before it’s too late! 👇https://www.craverapp.com/blog/coffee-shop-marketing

12/18/2024

👀 Think your menu pricing is spot on?

Without knowing your food cost percentage, it’s hard to see which menu items are helping—or hurting—your bottom line. The food cost formula is your key to smarter pricing, less waste, and better financial control.

💡 Here’s how you can use it:
1️⃣ Price smarter to increase profits
2️⃣ Plan for seasonal ingredient changes
3️⃣ Promote fan favorites to drive sales
4️⃣ Respond faster to rising costs
5️⃣ Spot inefficiencies and reduce waste

Our Beginner’s Guide to the Food Cost Formula is complete with a ready-to-use calculator to do the math for you. 👇
https://www.craverapp.com/blog/food-cost-formula

12/14/2024

Seasonal items aren’t just trendy—they’re transformational.

Don’t believe it?
🎃 Starbucks’ Pumpkin Spice Latte generates $500M annually.
🍪 Tim Hortons’ Smile Cookies raised millions for charity AND strengthened customer loyalty.

So, why are seasonal items so powerful? They:
1️⃣ Create urgency & exclusivity: Limited-time offerings keep customers coming back for more
2️⃣ Build community: Shared experiences connect customers
3️⃣ Evoke emotions: Strong ties to memories build lasting loyalty

Ready to create your own seasonal magic? Download Craver’s Seasonal Cafe Menu Ideas Cheat Sheet and get inspired by the best seasonal produce, flavors, and holidays! 👇
https://www.craverapp.com/blog/seasonal-cafe-menu-ideas

12/10/2024

Your menu can make or break your coffee shop.

It’s not just a list of drinks and food—it’s a first impression, a sales tool, and the key to enticing guests through your door.

In our blog, we break down the three phases of creating a standout menu:
1️⃣ Research: Know your audience and competitors
2️⃣ Development: Perfect your recipes, pricing, and item descriptions
3️⃣ Design & Ex*****on: Implement and commit to updates

So... are you ready to get started?
Download our FREE Coffee Shop Menu Checklist to make the process even easier! 👇

https://www.craverapp.com/blog/coffee-shop-menu

12/02/2024

The marketing funnel is holding restaurants back.
So why are restaurants still relying on it to drive growth?

While it might sound attractive to start with a larger audience, the inverted funnel flips the script by putting your loyal guests first.

Here’s why it works:
✅ Nurtures existing guests for long-term loyalty
✅ Drives sales with advocacy, not discounts
✅ Future-proofs your restaurant with sustainable growth

When you nurture the loyal guests you already have, they’ll become your most powerful advocates.

Dive into our blog, co-written with Deena McKinley, to learn how the inverted marketing funnel can keep your restaurant's guests coming back again and again.

👉 https://www.craverapp.com/blog/restaurant-marketing-strategy

11/27/2024

☕️ Hiring for Your Coffee Shop? Learn from Starbucks! ☕️

Starbucks isn't just a coffee giant; it's a hiring legend. From baristas to managers, their job descriptions strike the perfect balance between clarity, culture, and candidate appeal.

Ready to craft your own standout job description? We've got you covered with a FREE Barista Job Description Template designed to help you hire top-tier talent.

👉 Download it here: https://www.craverapp.com/blog/starbucks-barista-job-description

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