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28/08/2026

Your next important post could benefit from what you published before it. ๐Ÿ‘€

We analyzed more than 3M Instagram and TikTok posts. After an above-average postโ€ฆ
๐Ÿ“ˆ The next post gets 12% more reach on average
๐ŸŽฏ It has a 20% higher chance of achieving above-average reach
๐Ÿ”ฅ On TikTok, it gets even 29% more reach on average

Use that momentum with the ๐—š๐—ผ๐—น๐—ฑ๐—ฒ๐—ป ๐—š๐—ฎ๐˜๐—ฒ ๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ฒ ๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ.
1๏ธโƒฃ Prepare important announcements, educational content, or offers in advance.
2๏ธโƒฃ When a post performs significantly better than usual, publish the right content next.

Save this method for your next content planning session.

Your most used Post format might not be your best one. ๐Ÿ‘€Before publishing more Reels, carousels, or single images:1๏ธโƒฃ Ch...
26/08/2026

Your most used Post format might not be your best one. ๐Ÿ‘€

Before publishing more Reels, carousels, or single images:

1๏ธโƒฃ Choose your objective
2๏ธโƒฃ Match it with the right KPI
3๏ธโƒฃ Compare format frequency with performance
4๏ธโƒฃ Test promising formats on your own account

There is no universal winner. The right strategy is a sustainable mix that works for your audience and goals.

Ready to replace guesswork with data? Read the full guide and try Fanpage Karma for free.

Finding the right content mix for B2B social media takes real analytical work. Thatโ€™s why the classic 80/20 rule may be ...
25/08/2026

Finding the right content mix for B2B social media takes real analytical work. Thatโ€™s why the classic 80/20 rule may be too simple.

Your content needs to be informative, useful, and entertaining at the same time. That can mean storytelling, surprise, clarity, tension, relatable examples, or humor.

Before you post, ask:
โ€ข What should people learn?
โ€ข What should they do next?
โ€ข What will make them stop?
โ€ข Which metric tells me it worked?

Save this for your next planning session. ๐Ÿ“Œ

Two giants. One top spot. โšฝ๐Ÿ“ŠFC Barcelona and Real Madrid share first place in our provisional La Liga Social Media Power...
21/08/2026

Two giants. One top spot. โšฝ๐Ÿ“Š

FC Barcelona and Real Madrid share first place in our provisional La Liga Social Media Power Ranking with an average position of 5.13 each.

๐Ÿฅ‡ Instagram: Real Betis
๐Ÿฅ‡ TikTok: Real Madrid
๐Ÿ“ˆ Highest Instagram growth: Mรกlaga CF at 27.54%
๐Ÿ”ฅ Highest TikTok interaction rate: RC Deportivo at 1.35%

The launch edition analyzes 20 supplied clubs across Instagram and TikTok from May 25 to August 14, 2026. We ranked follower count, follower growth, posting volume, and post interaction rate equally. Lower average positions indicate stronger performance.

Which clubโ€™s performance surprised you most?

Smaller audience. Bigger relevance? ๐Ÿ‘€Micro-influencers can give brands access to focused communities, credible content, ...
19/08/2026

Smaller audience. Bigger relevance? ๐Ÿ‘€

Micro-influencers can give brands access to focused communities, credible content, and valuable feedback. But fewer followers do not automatically mean more trust or better results.

Look beyond follower count. Check:

โ€ข Audience overlap
โ€ข Topic and brand fit
โ€ข Actual reach
โ€ข Comment quality
โ€ข Community interaction
โ€ข Previous partnerships

Then measure what matches your goal, from qualified reach, saves, and shares to clicks, conversions, and revenue.

Save this checklist for your next creator campaign. ๐Ÿ“Œ

Reels win the reach race. Engagement is a different story. ๐Ÿ‘€Across every profile size, ๐—ฟ๐—ฒ๐—ฒ๐—น๐˜€ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐˜€๐˜ ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ...
07/08/2026

Reels win the reach race. Engagement is a different story. ๐Ÿ‘€

Across every profile size, ๐—ฟ๐—ฒ๐—ฒ๐—น๐˜€ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐˜€๐˜ ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต per follower compared with posts and carousels.

For profiles up to 10K followers:
๐ŸŽฌ Reels: 4.9%
๐Ÿ–ผ๏ธ Posts: 3.5 %
๐Ÿ“š Carousels: 2.6%

For profiles over 1M followers:
๐ŸŽฌ Reels: 2.3%
๐Ÿ“š Carousels: 1.3%
๐Ÿ–ผ๏ธ Posts: 0.39%

But images generated more interactions than reels for profiles up to 10K. They also came out slightly ahead above 1M followers. Reels led from 100K to 1M, while both formats tied in the up to 50K group.

๐—ง๐—ต๐—ฒ ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†: Choose reels for reach, but match your content mix to your profile size and goal.

The biggest account didnโ€™t win. ๐Ÿ‘€We analyzed nine matched Odyssey Instagram profiles from July 3 to July 30, 2026. Among...
01/08/2026

The biggest account didnโ€™t win. ๐Ÿ‘€

We analyzed nine matched Odyssey Instagram profiles from July 3 to July 30, 2026. Among the six profiles with complete data, Tom Holland ranked first when follower count, relative growth, post interaction rate, and engagement were weighted equally.

Tom finished with 6 ranking points, ahead of Lupita Nyongโ€™o with 9. A lower score means a stronger overall ranking.

The twist? Zendaya had the largest audience, while Lupita led on engagement and published 22 posts compared with Tomโ€™s four.

The takeaway: Never judge performance by follower count alone. Look at scale, growth, interactions, and posting volume together.

Save this for your next performance report. Which metric would you weight most?

Your best-performing post might give the next one a head start. ๐Ÿ‘€In our analysis, a post published after an above-averag...
30/07/2026

Your best-performing post might give the next one a head start. ๐Ÿ‘€

In our analysis, a post published after an above-average performer was associated with:
๐ŸŽฏ A 20% higher chance of also achieving above-average reach
๐Ÿ“ˆ 12% higher reach on average
๐Ÿ”ฅ 29% more reach on average on TikTok

We call this the ๐—š๐—ผ๐—น๐—ฑ๐—ฒ๐—ป ๐—š๐—ฎ๐˜๐—ฒ ๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ฒ ๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ: prepare an important announcement, educational post, or offer in advanceโ€”and publish it after a post performs unusually well.

How to use it:
1๏ธโƒฃ Prepare priority content in advance
2๏ธโƒฃ Monitor performance against your usual benchmark
3๏ธโƒฃ If a post takes off, use the next publishing slot strategically

๐˜๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต: ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ช๐˜ด ๐˜ข ๐˜ฑ๐˜ข๐˜ต๐˜ต๐˜ฆ๐˜ณ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฅ๐˜ข๐˜ต๐˜ข, ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข ๐˜จ๐˜ถ๐˜ข๐˜ณ๐˜ข๐˜ฏ๐˜ต๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ข๐˜ญ๐˜จ๐˜ฐ๐˜ณ๐˜ช๐˜ต๐˜ฉ๐˜ฎ ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ด๐˜ต. ๐˜Š๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ฒ๐˜ถ๐˜ข๐˜ญ๐˜ช๐˜ต๐˜บ, ๐˜ณ๐˜ฆ๐˜ญ๐˜ฆ๐˜ท๐˜ข๐˜ฏ๐˜ค๐˜ฆ, ๐˜ต๐˜ช๐˜ฎ๐˜ช๐˜ฏ๐˜จ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ญ๐˜ข๐˜ต๐˜ง๐˜ฐ๐˜ณ๐˜ฎ ๐˜ฅ๐˜บ๐˜ฏ๐˜ข๐˜ฎ๐˜ช๐˜ค๐˜ด ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ฎ๐˜ข๐˜ต๐˜ต๐˜ฆ๐˜ณ.

Would you test this method with an announcement, an educational post, or an offer?

One Instagram benchmark does not fit every profile. ๐Ÿ“ŠWe analyzed more than 6 million Instagram profiles worldwide in Apr...
24/07/2026

One Instagram benchmark does not fit every profile. ๐Ÿ“Š

We analyzed more than 6 million Instagram profiles worldwide in April 2026.

If you have up to 10,000 followers, your tier recorded the highest median rates across all three interaction types:

โค๏ธ Likes: 1.10%
๐Ÿ’ฌ Comments: 0.022%
๐Ÿ“ค Shares: 0.086%

If you have more than 1 million followers, your tier recorded:

โค๏ธ Likes: 0.63%
๐Ÿ’ฌ Comments: 0.0077%
๐Ÿ“ค Shares: 0.039%

Looking across the follower tiers, we found that median comment rates declined or stayed unchanged. Median share rates mostly decreased, while median like rates followed a less linear pattern.

The takeaway: Compare your profile with accounts in the same follower tier. Evaluate likes, comments, and shares separately, and do not add these median rates to calculate a total median interaction rate.

Save this post for your next Instagram performance review. โœ…

Your morning scroll is designed to feel hard to stop. ๐Ÿ“ฑPsychologists point to three possible reasons:๐Ÿง  The reward system...
23/07/2026

Your morning scroll is designed to feel hard to stop. ๐Ÿ“ฑ

Psychologists point to three possible reasons:

๐Ÿง  The reward system anticipates something new
๐Ÿ’ฌ Social updates create a sense of connection
โš ๏ธ Negative content taps into our attention to threats

For social media managers, this matters twice. The feed is both a work tool and a personal habit. Short, intense content may increase stress and make the switch to deep work harder, although a direct causal link has not been conclusively proven.

What can you do?

โ€ข Set priorities before opening the feed
โ€ข Check comments and trends in fixed time slots
โ€ข Separate purposeful analysis from casual scrolling
โ€ข Measure saves, quality clicks and conversions, not just morning views

Morning reach does not automatically mean high quality attention.

How do you stop monitoring from turning into mindless scrolling? Share your routine in the comments. ๐Ÿ‘‡

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