Marfeel

19/04/2021

Google's cookie alternatives need support from browsers to really take hold.

But in a blow for this mission, privacy-focused browsers Mozilla, Brave Browser, and DuckDuckGo have all said they have no plans to implement the proposed .

H/T to :

Privacy-centric browsers have decided to block Google’s proposed method of tracking and targeting ads to groups of people without cookies.

22/03/2021

Stories can pivot on a single word.

See inside The New York Times A/B testing strategy for headlines and learn how the right word, in the right place can sell a story.

https://www.marfeel.com/resources/blog/the-wrong-word-can-cost-you

01/03/2021

will make it easier than ever to optimize your mobile site for

But will these universal standards make the mobile internet a more generic, boring place to be?

Delve into the intended side-effects of Core Web Vitals here:

https://www.marfeel.com/resources/blog/core-web-vitals-generic-mobile-web

18/02/2021

In the high-stakes game of digital chicken with , Facebook hasn't blinked.

The social media monolith has stopped Australian users and publications from sharing news stories.

https://www.theverge.com/2021/2/17/22287776/facebook-block-news-australia-regulation-media-link-sharing

Facebook is getting out of the Australia news game.

16/02/2021

In Australia, parliament is about to pass a landmark media law that would force Google and Facebook to pay news publishers for the content they display - just like this article from The Guardian

Google has said the move would “break search”.

https://www.theguardian.com/technology/2021/feb/16/google-and-facebook-the-landmark-australian-law-that-will-make-them-pay-for-news-content

Despite protestations from both companies, the Australian parliament is set to pass legislation it says is needed to boost public interest journalism

11/02/2021

are the foundation of a better mobile internet — but they have something of an image problem.

See the tiny details that the internet's best-kept secret needs in. order to go stratospheric :

https://www.marfeel.com/resources/blog/pwa-major-malfunction

08/02/2021

Struggling to get started this Monday morning?

Get some inspiration from a full review of the swings and misses from the ad creatives at - courtesy of Ad Age

We laughed—but not as much as we would have liked (though we’ll take any guffaw, chuckle or snicker we can get these days). We cried (or at least got verklempt) a few times. We also grew more than a bit annoyed (about weak creative and lost opportunities) and bored (by recycled ideas). But…

05/02/2021

At $5 million for a 30-second spot, the Super Bowl is a bad place to get your messaging wrong — and you know someone's going to overdo the 'inspiration' levels.

We take a look at the themes and styles that will dominate the advertising messages during

https://www.marfeel.com/resources/blog/the-million-super-bowl-punt

04/02/2021

When Google adds a new feature to their search results, however small, publishers should pay attention.

Check out the new 'Additional Context' feature freshly added to and what the implications will be for publishers.

https://www.marfeel.com/resources/blog/google-additional-context-search-results

25/01/2021

With third-party going the way of the dinosaurs, we're looking at the Google solution: The

See how it works, what will change, and if it will keep everyone at the table happy. Let's see:

https://www.marfeel.com/resources/blog/google-privacy-sandbox-replace-cookies

18/01/2021

Today is known as 'Blue Monday'. Supposedly the most depressing day of the year.

Ignore the blues with the 'Presidential Playlist' from the upcoming US inauguration. 46 songs to get started with!

Biden and Harris' multi-generational inauguration playlist includes Dua Lipa, SZA, Kendrick Lamar, Stevie Wonder, Bruce Springsteen, and more.

11/01/2021

As the end of third-party rumbles closer, we're starting to see major publications break out their own strategies.

The New York Times is making major moves by rolling out its own first-party data marketplace.

Read more, courtesy of Adweek

The publisher rolls out its own first-party data marketplace.