03/11/2026
Someone opened your site yesterday and typed exactly what they wanted into the search bar. The page that came back said nothing.
Most owner-led businesses never read what that search box is told. It is the cheapest research you own: the words your customers use, and the questions your site cannot answer yet.
Open your site search and read the last twenty queries. If a few of them land on a blank page, you have just found your next build. Where next?