Embark Studio

06/08/2026

A year with your agency. Name one thing it earned you.

Not a new website. Not twelve reports. A number.

Most business owners can't — not because nothing happened, but because what happened was activity, and nobody ever tied it to a result.

Our 360° GamePlan works the other way round: one commercial objective agreed up front, deliverables written down before each phase, monthly reporting against that objective, and a roadmap you own.

If you can't say what your agency earned you last year, that's the answer.

https://embark.studio

05/08/2026

Page 2 of Google has been dead for years. Now page 1 is going the same way.

Ranking #1 used to earn 28% of clicks — it's down to 19%. Position 2 dropped from 20.8% to 12.6%. Nobody moved down; AI Overviews simply took the clicks.

And if an AI Overview appears without citing you, you get less than half the traffic of a page with no AI Overview at all.

Same ranking. Half the customers.

If your site is still built to rank rather than to answer, that gap will only widen.

04/08/2026

Your website isn't a brochure. It's a revenue system.

We've been building sites since 2018, and the pattern never changes. Businesses that launch a website and leave it alone come back two years later asking why it isn't working.

The ones treating it as a living thing - ongoing SEO, fresh content, constant conversion improvements - are the ones posting record months.

Your website isn't done when it launches. It's just getting started.

https://embark.studio

31/07/2026

189 → 1,128 monthly organic visitors.

That's +497% organic traffic growth for WBS Builders' Merchants — a family-run merchant in Cardiff, trading since 1946.

No magic. No shortcuts. Just:
➔ Strategic keyword targeting
➔ Content that answers real customer questions
➔ Technical SEO that actually works
➔ 28 months of consistent ex*****on

Revenue up 6X since we started.

Mike Martin, who owns WBS: "The team at EMBARK have been instrumental in our digital growth over the past 2 years... allowing us to connect with our customers like never before and create new revenue streams."

embark.studio/connect

30/07/2026

Thursday mornings at EMBARK usually start the same way ☕

Data pull. Client dashboards. Coffee. In that order.

This week we're reviewing keyword rankings for one of our longest-standing clients, building a 360° GamePlan™ for a new project, and mapping out our social content strategy (yes, we practice what we preach 😅).

The best part of running a small agency? Every morning feels like you're building something that matters.

What's on your to-do list today? 👇

29/07/2026

Google's AI Overviews now appear on 64% of search results.

For one of our clients, 20 of their ranking keywords trigger AI Overviews — and they're being cited in them.

Ranking #1 isn't enough anymore. You need to be the answer Google actually quotes.

If you're wondering whether your business is showing up in these AI results — we check this for every client as part of our 360° GamePlan™.

embark.studio/connect

21/07/2026

Applications are still open! It's been great to see the response so far ❤️🏴󠁧󠁢󠁷󠁬󠁳󠁿

EMBARK Community Sponsorship supports local sports teams, charities, and community groups in South Wales through digital assistance and financial aid.

14/07/2026

We're launching the EMBARK Community Sponsorship Programme 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Free digital, brand, and content support for local sports teams, charities, and community groups across South Wales.

What we're offering:
✓ Digital strategy and ex*****on
✓ Brand design and identity
✓ Content creation

No fees. No contracts. No catch. Just a digital agency that wants to help the communities around us.

Know a local club, charity, or community group that could use some support? Tag them below or share this post.

Apply here: https://embark.studio/community-sponsorship/

05/03/2026

One of the things we value most in our work is getting out of the office and spending time with our clients in person.

Today we visited Pulse Plastics, a client we’ve worked with for more than three years.

These sessions are all about reviewing progress, discussing opportunities, and planning the next stage of their 360° GamePlan for digital growth.

Video calls are useful — but nothing replaces sitting down together, having open conversations, and exploring ideas face-to-face.

Long-term partnerships like this are where the real results come from.

Thanks again to the Pulse Plastics team for another great session.

04/03/2026

Confession:

We built a CRM feature because our clients kept complaining about something surprisingly simple.

Not integrations.
Not automation.

Just this question:

“Who actually owes us money right now?”

You’d think most CRM or invoicing systems would make that easy to answer.

But many businesses end up:

• Opening invoices one by one
• Exporting spreadsheets
• Manually adding totals
• Or asking someone in finance to run a report

All just to understand which customers still have outstanding invoices.

After hearing this problem again and again, we decided to build a solution inside our Jetpack CRM Add-ons plugin.

We created an Unpaid Invoices Report that groups outstanding invoices by customer.

At a glance you can now see:

✔ Total unpaid balance per contact
✔ Every unpaid invoice tied to that customer
✔ Filters by month
✔ Filters by salesperson (another feature our add-on provides)

So instead of digging through invoices, businesses can instantly answer:

“Who owes us the most money?”

And more importantly:

“Who should we follow up with today?”

This is how our plugin evolves — not from guessing features, but from listening to the real problems our clients face every day.

Alongside the Unpaid Invoices Report, our plugin also includes features like:

• CRM Salesperson Sync
• WooSync Payment Terms
• WooSync Due Date Fix
• Enhanced invoice PDFs
• Invoice statement improvements
• Product SKU descriptions
• WooCommerce address syncing
• And more…

All designed to make Jetpack CRM even more powerful for WordPress & WooCommerce businesses.

⸻

Out of curiosity:

What’s one thing your CRM should do…
but somehow still doesn’t?

We might just build it.