StoreLab

03/09/2026

T**h & Bush is an established women’s underwear brand founded by Addie Miller. After disappointing experiences with previous agencies, Addie was looking for a growth partner who genuinely understood her brand, shared her vision, and was truly invested in T**h & Bush’s long-term success.

Through working with StoreLab on our Mobile App and Meta Ads services, T**h & Bush doubled their Shopify sales within 6 months (105% increase, to be exact!), and saw a lifetime ROI of 281% 🔥

“StoreLab has helped grow my online business significantly since I started working with them.” - Addie Miller.

Would you like to see these wins for your Shopify store? Drop us a message to learn how 🚀

01/09/2026

While acquiring new customers is important for any Shopify store, retaining the customers you already have can be far more cost-effective. In fact, acquiring a new customer can cost 5x more than retaining an existing one, and increasing retention by just 5% can boost profits by 25-95%. 🤯

But here’s the thing: successful Shopify brands don’t just rely on one retention tactic. They don’t just send more emails or launch a basic loyalty program and call it a day. Instead, they build a customer experience where different strategies work together - personalization, loyalty, email flows, post-purchase marketing, product strategy, customer service, and more all give customers another reason to come back.

So, what does that actually look like in practice? To learn more about how to improve your Shopify store's customer retention rates, drop us a message to chat with one of our experts 🤝

27/08/2026

StoreLab Newsletter - August 2026 🚀

We’re back with another set of updates designed to make your Shopify mobile app more effective, from helping you build a stronger push audience to giving you deeper visibility into what’s driving engagement and sales.

August’s release introduces a new push notifications metrics tab in analytics and a more tailored push opt-in journeys and messaging.

See what's new here 👇

https://www.storelab.app/blog/storelab-newsletter-august-2026

26/08/2026

Dominie Luxury are a California-born family-run business, producing luxury handbags and accessories 👜

We've worked with Dominie Luxury since November 2023, utilizing the full extent of our Meta ads and mobile app services to drive more sales, brand awareness, and traffic.

And here are just some of the results their Shopify store has seen 🚀

"In this business, I have worked with a LOT of different companies. I've never had such amazing customer service. The customer service is 1000/10" - Myfanwy Holiday, Operations Director at Dominie Luxury

25/08/2026

Upselling isn’t about pushing customers to spend more. It’s about giving them the opportunity to. 👀

So, should your upsells sit above or below a certain price point?
The answer? Yes… and no.

Not every customer has the same budget, or the same willingness to spend.
One might have deep pockets, while another might be working with a much tighter budget.

That’s why there’s no magic price threshold. The key is understanding your customer and offering relevant products that make sense alongside their purchase.

Done right, upselling can increase your Average Order Value (AOV) and generate more revenue from the traffic you’re already getting. 📈

Want more advice on how to grow your Shopify business? Get in touch and book your discovery call today.

20/08/2026

If your Shopify store isn’t growing, you might be looking at the wrong numbers. 👀

The most profitable Shopify businesses tend to have a grip on 3 key metrics:

📈 Conversion Rate - How many visitors become customers?
💰 Average Order Value - How much does each customer spend?
🔄 Returning Customer Rate - How often do customers come back?

At StoreLab, we call this the C.A.R Method, and it’s the framework we use to help Shopify brands grow more profitably.
Want to put the C.A.R Method to work for your Shopify store? 🚗💨

Get in touch and book a discovery call with one of our experts today :)

20/08/2026

Increasing average order value (AOV) means getting more from the customers you’re already attracting, rather than relying solely on bringing more traffic to your store 🛍️💸

And during Black Friday, small changes to your offers, shopping experience, and customer journey can quickly add up.

The best part is that these strategies don’t have to stop when BFCM ends.

The tactics you use to encourage bigger baskets over the weekend - from bundles and loyalty rewards to free shipping thresholds and personalized recommendations - can become part of your wider strategy for increasing AOV year-round.

In this article, we cover the most effective ways to increase AOV during the Black Friday weekend, while building strategies that continue to drive higher-value orders long after the sales weekend is over 👇️

In this article, we’ll cover the most effective ways to increase AOV during the Black Friday weekend, while building strategies that continue to...

18/08/2026

Local Hoops is a basketball-inspired apparel brand that sits at the intersection of sport, streetwear, and community. They sell a range of clothing and accessories, including t-shirts, hoodies, hats, and other lifestyle products, all rooted in New York’s rich hoops culture 🏀🧢

Local Hoops partnered with us on Meta, Google, and TikTok ads to attract more customers, encourage existing ones to come back, and build a stronger foundation for long-term growth.

Here’s just a few of the standout results Local Hoops has seen!

If you’d like to see the same success as Local Hoops, drop us a DM to learn more about our services at StoreLab and how we can help your Shopify store reach its full growth potential.

13/08/2026

Would you ever spend £20,000 on a handbag?💰

Sounds ridiculous... until you understand why people do it.

During our StoreLab away day, a conversation about luxury brands took us down a rabbit hole of exclusivity, status, and why some products become so desirable that people will wait years just for the chance to buy them.

What’s the most you’d ever spend on a bag, and do you think exclusivity makes people want something even more?

Let us know in the comments👇.

06/08/2026

One of the most effective ways to increase conversion rates is to give customers a better place to shop - a dedicated Shopify mobile app can do exactly that by creating a faster, smoother, and more personalized shopping experience 📲

A recent study found that brands achieve 10% - 120% higher AOV and 40% - 1000% higher conversion rates in-app compared to web. That’s a really significant difference and highlights the potential a Shopify mobile app can have on your store’s performance.

So, what makes Shopify mobile apps so effective at increasing conversion rates? Drop us a message to find out 👀