EveCom

10/08/2026

What do people REALLY want at "business events"? What most hosts do not know is that we just do not want to be trapped in a room yelling over loud music while trying to read a badge in the dark.

Research found that 52% of respondents valued networking meet-ups with professionals facing similar challenges, and 44% valued topic-specific meet-ups. Only 8% selected speed meet-ups.

The fact is that most of us want one thing: human connection.

The EIC/Oxford Economics study found that 70% of industry respondents identified relationship-building through face-to-face interaction as the event outcome most difficult to replicate. A further 12% pointed to community, trust and emotional engagement.

That is the real product, ✨ emotions. The room is where it happens, not what people came to admire.

The chemistry comes from the people and the conditions you create for them to engage: the right guest mix, shared context, proper hosting, staff who understand the tone and moments that feel lived rather than staged.

Read more - 3 min to change (or confirm) your view of the industry: https://hub.evecom.io/blog/the-expensive-event-venue-mistake

DM me if you'd like to discuss more.

Charles Ellingsen

15/07/2026

Does size really matter?

If engagement is the KPI, the venue cannot be allowed to consume the budget by default.

70% of industry respondents identified relationship-building through face-to-face interaction as the event outcome most difficult to replicate. A further 12% pointed to community, trust and emotional engagement.

That is the real product. The room is where it happens, not what people came to admire.

Read more about how to save money while finding the perfect event venue in this weeks article by Charles Ellingsen!

https://hub.evecom.io/blog/the-expensive-event-venue-mistake

The most expensive venue is not always the best. Learn how creative spaces, smart planning and the right people create memorable events.

02/07/2026

Fragmentation in Europe’s event market is not just inconvenient. It is expensive.

Across Europe, event professionals operate in a large, multilingual, SME-heavy market where strong suppliers are often difficult to find, compare and trust across borders.

The result is slower sourcing, repeated vetting, missed opportunities and too much reliance on closed networks.

Our latest article looks at why connected visibility matters, how fragmentation affects both buyers and providers, and why better digital infrastructure is becoming a competitiveness issue for the European event ecosystem.

Europe’s event market is rich in talent but fragmented. Learn how poor supplier visibility slows sourcing, raises costs and limits cross-border growth.

01/07/2026

We have reviewed hundreds of LinkedIn profiles, and the hard truth is that most of you are not hitting the mark. Here is why..

Nobody needs to hear that you are passionate, dynamic, dedicated, or committed to excellence unless the rest of the profile proves it.

Event Professionals are ignoring your profile because unclear profiles create work. And in this industry, anything that creates unnecessary work usually gets pushed aside in favour of the option that feels easier, safer, and more professional.

Read more about my findings, and how you can avoid them

There is a big difference between being technically present and being genuinely bookable.

01/07/2026

20/12/2025

Look at those little guys movin' around ⚡🤖

Robots are now being used as backup dancers, and doing a great job with it!

Would you pay to watch robots dance?