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Point B Strategic Marketing

Name: Point B Strategic Marketing
Address: 556 Anglesea Street, Hamilton, 3204, NZ
Telephone: +6478394994

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Point B Strategic Marketing

Point B creates direction for businesses and brands. We merge strategic marketing and creative to move our clients forward.

At HGB, each operation we undertake for your business, is done to give you an advantage. Our formula to get results may be hush hush but we’ll let you in on a secret. It includes a systematic approach of marketing, branding, web design, lead generation, customer acquisition and retention. At HGB we dream big – for our clients and for ourselves. We’ve assembled a special squad of creative agents an

d defined our objectives. Our main target… to develop and deliver top class strategic, tactical solutions. We call ourselves an experiential marketing consultancy, because we focus on experience. Your experience, your clients’ experience and our experience along the way. We’ve found this is the secret to success.

11/03/2026

We love turning smart insights into real-world impact.

Since 2024, from search to social, we’ve helped St Peter's Cambridge, New Zealand build meaningful campaigns that connect with the right people and deliver results that truly make an impact.

With a 350 percent increase in student enrolments via digital advertising in January 2026 vs January 2025, the results speak for themselves.

04/02/2026

Strategy isn’t a buzzword. It’s the difference between noise and impact.

If your marketing is all activity and no direction, you’re chasing tactics, not results.

In the first of our blog series on elevating your marketing, we break down why a clear marketing strategy is what turns disconnected outputs into work your customers actually remember.

🧭 pointb.co.nz/why-strategy-first-marketing-outperforms-ad-hoc-tactics/

17/12/2025

Fresh threads just dropped on the Point B team. 🧭

Massive shoutout to Never You Mind for the sweet design and thanks to our long-time client The Brand Makers for the perfect print and fit!

16/12/2025

Destination: The beach! 🏖️🌴

The Point B 2025 Christmas Party took us a hop, skip and a jump away to Raglan, with an epic arvo and evening lined up! 🏖️🏝️

While the weather was fine, we hit the Playground Events, Raglan, NZ claybird target range 🎯, followed by our infamous office Secret Santa, and capped the night off with a delicious dinner out at The Wharf Kitchen And Bar! 🦐

2025 has been a busy year at Point B and we want to shout out all our wonderful clients who we’ve been able to work with this year. And as always, give a big thanks to our great team who make it all possible.

We’ll be closed from Monday 22 December, returning 12 January.

25/11/2025

Client: Stainless Design Ltd
Project: Website, content shoot
Goal: Brand awareness, lead generation, recruitment

As leaders in precision metal engineering and fabrication, Stainless Design sought our expertise to deliver a stylish website that reflected their approach to quality and innovation.

Through a bespoke content shoot, we brought their story to life – showcasing the scale, craftsmanship, and cutting-edge technology that sets Stainless Design apart.

The result is a refined digital presence that mirrors their forward-thinking approach and reinforces their reputation as industry leaders.

14/11/2025

Client: SLEEQ Solutions
Project: Brand design, website, content
Goal: Rebrand

With a competitive market and global ambitions, Salesforce specialists SLEEQ needed a brand that stood out from the crowd and better reflected their transformative approach.

We delved into their DNA to craft an identity rooted in their core purpose: to make life simpler, where people thrive, systems work, and clarity replaces complexity.

Collaborating with the SLEEQ team was a true partnership – their openness and ambition made the process both inspiring and seamless.

Their new brand voice captures their confident yet down-to-earth style. It is paired with clean, modern typography and abstract textures that add depth, energy, and a sense of innovation to the visual language.

The result? A SLEEQ new look that will propel them into their next phase of growth.

06/11/2025

What a privilege it is to support the incredible work of wonderful Waikato-based charity, True Colours Children's Health Trust at their annual Long Lunch fundraiser.

🦋True Colours provides vital counselling, therapy, and bereavement support to children and families across the Waikato region who are facing chronic or terminal illness. Their Long Lunch is a much-loved event that brings together the local business community to raise essential funds, featuring live auctions, Melbourne Cup sweepstakes, delicious food and drinks, and more.

We’re proud to have sponsored True Colours for over 12 years. A heartfelt thank you to CEO Heidi for the beautiful bouquet gifted to our talented graphic designer Hanna, in recognition of her ongoing creative work that helps bring this meaningful event to life and supports thousands of local families. 🌸

02/09/2025

Client: Tieke Golf Estate
Project: Website, content shoot, strategy
Goal: Brand awareness

We often ask our team who their dream industry to work with is, and this was Mitch’s (aka our golf enthusiast). So it was a no-brainer for us to get behind Tieke as a proud sponsor and help them redesign their website.

Our team spent the day onsite capturing stunning visuals of the course and Tieke’s Bar & Bistro. The result? A website that not only shows off just how breathtaking this golf destination is, but also highlights why the Bar & Bistro has become a must-visit dining experience.

If you haven’t seen the course yet, here’s your chance to take a first look. Their brand-new website is live! And thanks to our friends at Rocketspark for the recent silver design award.

Check it out here 👉 https://www.tiekegolf.co.nz/

01/08/2025

We’re proud to have partnered with 👷 Connell Contractors Ltd since 2019, supporting their journey in the NZ civil construction industry. Over the years, we’ve collaborated closely with Dave, Margo, Lester, and the wider Connell team, building a strong and trusted relationship.

As part of that ongoing partnership, we were thrilled to help mark Connell’s 40-year milestone with a refreshed anniversary-themed brand for 2025. From sharp new uniform elements to updated social media branding and a revitalised online presence, the campaign was designed to boost brand awareness and honour Connell’s legacy as an industry institution.

25/06/2025

Client: Empora - Scalp Micropigmentation
Project: Brand design, website, content shoot
Goal: Business launch

We love working with start-ups – especially those with a purpose. Launching a new brand and website is a big step (and a big investment), so creating something that’s not only beautiful but also meaningful is always our goal.

When a business has a great story and strong visuals to back it up, that when the magic happens.

Huge shoutout to Oneshot NZ for the stunning video and photos, and to Paula – we’re wishing you every success on this exciting journey!

23/04/2025

Brand awareness can make all the difference when it comes to fundraising season, so for our clients with a charitable focus, developing and implementing a successful social media strategy is a key metric that matters.

For one charity we work alongside, we’ve completely flipped the switch on their dormant social media channels, creating an effective content pipeline with help from their operations team. This has significantly increased the frequency of content reaching our social media team, and is continuing to deliver some excellent results.

13/04/2025

We’re incredibly proud to have supported more than 15 amazing not-for-profits across the Waikato and beyond in 2024.

The Point B team contributed more than $50,000 in time and resources to help these organisations do their incredible work in our communities - and we’re excited to continue that momentum into 2025.

Giving back is part of who we are. Supporting these worthy organisations isn’t just what we do, it’s why we do it.

Waikato Waahine Collective
Waikato Rugby
True Colours Children's Health Trust
Trees for Survival
The Cake Detective Charitable Trust
Taranaki Rescue Helicopter Trust
Tairua Surf Life Saving Club Inc.
Magical Bridge NZ

Address

556 Anglesea Street
Hamilton
3204

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+6478394994

Website

http://www.pointb.co.nz/

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