Naked Creative

Naked Creative We are a leading marketing, communications, graphic design and digital agency based in Invercargill. The Naked approach is stripped back. Honest. Authentic.

When starting work with a new client, we invest heavily in a deep discovery process, peeling back the layers to get the full picture of the business we are working with. We strip the business naked and then re-dress it as the client wants their audience, team, and shareholders to see it. We believe marketing should be simple. Quite simply, our job is to sell more things, to more people, more often

and at higher prices. Wrap a strategy around each of those and it creates a compounding effect. Headquartered in Invercargill, we deliver services to clients all over New Zealand, and beyond. Our highly skilled team of professionals are experts in delivering a full suite of marketing, communications, design, photography and web development services. We’ve been pushing boundaries since 2003. Previously known as Market South, our track record for success has seen our client base grow nationally. And our commitment to outstanding client service was recognised with the Professional Services Sector award at the 2019 Westpac Southland Business Excellence Awards. We let our work speak for us. Except when it comes to our local region. We’re proud to be a Southland-based business. That’s why we’ve developed regional promotional tools including The Life southern lifestyle and culture magazine and the Invercargill City Map. We’re also known for having a disproportionately loud voice for the south and leading high profile campaigns advocating for local political issues.

Been a big week at the studio, and Carla decided to skive off work… But we'll forgive her, as she's helping cook sausage...
13/02/2026

Been a big week at the studio, and Carla decided to skive off work… But we'll forgive her, as she's helping cook sausages for Hospice!

She joined a crew of local legends at Par for Purpose, manning the BBQ while golfers raised funds for Hospice Southland. Various Southland identities have popped in and out throughout the day to lend a hand and show their support – just a couple nabbed a pic.

Hospice care is not fully funded, which means community fundraising genuinely keeps it going. Days like this make a real difference for Southland families.

Our HR has agreed BBQ duty counts as community engagement, not annual leave 😏🌭

Happy Friday everyone. Have a great weekend!

Bluff Gin - Southland cuisine - Big conversations about a clean sustainable aquaculture future. We are into it!This afte...
12/02/2026

Bluff Gin - Southland cuisine - Big conversations about a clean sustainable aquaculture future. We are into it!

This afternoon we joined industry and civic leaders, Hon Minister Penny Simmonds and the Prime Minister at Ocean Beach NZ to talk about where the South is heading next.
Spoiler alert, the future is fishy!! 🐟

From innovation on the water to education in the classroom, the momentum is real… and seriously exciting. With the Southern Institute of Technology investing in aquaculture training and research, the pipeline of talent and ideas is growing just as fast as the industry itself.

Exceptional local gin in hand. Serious leadership in the room. A region confidently backing its clean blue economy.

Southland is not dipping a toe in. It is diving in. We are all about it 🙌🏼

Thanks, Christopher Luxon, Penny Simmonds MP, The Bluff Distillery , New Zealand National Party 👏🏼

Field Days – how good? 🙌An afternoon catching up with clients, getting the steps in, and feeling inspired by the innovat...
11/02/2026

Field Days – how good? 🙌
An afternoon catching up with clients, getting the steps in, and feeling inspired by the innovation on show. Tough day at the office! 😮‍💨

03/02/2026

Normally, when Burt Munro rolls into town, we pull on the tees we designed and shout from the rooftops, reminding everyone just how good events like this are for our city.

This year, we are switching it up and sharing this clip. Encouraging you to not just enjoy the week in the South, but to move here.

Yes, the events are great!! No doubt, but so are the people. The opportunities. The affordability. The lifestyle.

Go on. Get a life - Get Southland. What's not to love?

Enjoy the Burt Munro Challenge everyone. Get out there and be part of it.

We don’t usually post client feedback. We normally just soak up the warm fuzzies and move on, but this review gave us ne...
30/01/2026

We don’t usually post client feedback. We normally just soak up the warm fuzzies and move on, but this review gave us next-level fuzzies! So, we thought we would share it and quietly confirm that we are, in fact, pretty good at what we do 😊

Thanks Southland Foundation 🩵

Southland Foundation helps people give where they live, building lasting support for Southland communities through trusted local philanthropy.

28/01/2026

Why businesses keep booking a spot on the Invercargill City Map: our tear-away map is a go-to resource for visitors, and a proven way to keep your business front of mind.

📍 Handed out free to hotel guests around the city
🚢 Given to cruise ship passengers on arrival
☕ Available at cafes, restaurants, attractions, supermarkets, the airport and more
📦 35,000 sheets printed = long shelf life + repeat exposure

Spots are limited, and we’re currently locking in placements for the upcoming edition. If you’d like to be included (or want to chat through options), now’s the time!

Flick us a message or get in touch to secure your spot.

We are a leading marketing, communications, graphic design and digital agency based in Invercargill.

If Southland had a fairy godmother, she would be called the ✨Southland Foundation✨We live for work that actually shifts ...
28/01/2026

If Southland had a fairy godmother, she would be called the ✨Southland Foundation✨

We live for work that actually shifts the dial for Southland - and this one delivers. Big time!

It's always great working with the team at Southland Foundation. We had an absolute blast bringing their website to life, but the real star is the mahi they do, backing our people, strengthening our culture and investing in the future of our region.

If you do not know who they are yet, click through: https://www.southlandfoundation.org.nz/

The rule around here is that when it is your birthday, you shout morning tea. Vicky was first up, and she has officially...
22/01/2026

The rule around here is that when it is your birthday, you shout morning tea. Vicky was first up, and she has officially set the bar very high 🤤🥯

Happy Friday everyone!

Paper might be old school, but it is where creativity is given space, big ideas take shape, and real strategy begins bef...
20/01/2026

Paper might be old school, but it is where creativity is given space, big ideas take shape, and real strategy begins before it is given a timeline and project plans.

Carla and Breea deep in a strategy session. During planning, these two ‘old souls’ use paper and are even partial to a whiteboard strategy session. We are waiting for them to pull out an ink and quill next! 🪶😄

This is the disciplined thinking behind our clients' growth.

The Southland Community Challenge fire extinguisher landed at Naked Creative today 🔥The team officially emptied their po...
14/01/2026

The Southland Community Challenge fire extinguisher landed at Naked Creative today 🔥

The team officially emptied their pockets, bags, mystery-coin stashes, and even whatever was hiding in the back seats of their cars to support the Southland Community Challenge.

These fire extinguisher donation tins are on the move around Invercargill, giving local businesses an easy way to get involved. All donations are shared equally between three incredible charities: Hospice Southland, KiwiHarvest and The Grace Street Project.

Donate what you can (cash or online), grab a selfie, then pass it on to the next business and help keep the momentum going across Southland.

To donate or find out more about the Challenge, visit:
https://givealittle.co.nz/fundraiser/southland-people-giving-to-southland-charities

Every dollar adds weight to the Stokes Basket that Firefighters and Paramedics will carry during the Wensley Cycles Surf to City Invercargill event on 8 March 2026.

Our carpet from studio to staffroom seems to be getting well worked this week - being part of Ad Net Zero means we count...
12/01/2026

Our carpet from studio to staffroom seems to be getting well worked this week - being part of Ad Net Zero means we count just about everything, including the fact that while the calendar says we’ve been back just over a week, our coffee consumption says more like a couple (and not everyone’s even back yet).

We’re pumped to be back and already loving the epic challenges and projects in front of us.

Some of this lot just needed a bit more encouragement ☕️☕️to get our usual studio pace on!🏃‍♂️

We are deeply saddened by the passing of Sir Tim Shadbolt.Sir Tim was a true Southland icon - a tireless advocate for In...
08/01/2026

We are deeply saddened by the passing of Sir Tim Shadbolt.

Sir Tim was a true Southland icon - a tireless advocate for Invercargill, a fearless leader, and a man whose presence and passion could fill any room.

For us at Naked Creative, this loss is felt personally. Our Director, Carla, was honoured to call Sir Tim a friend. He was generous with his time, encouragement, and belief in people, and his support meant more than words can express.
Sir Tim’s legacy will live on through the city and community he loved so fiercely. He will be greatly missed.

Our thoughts are with his family, friends, and all who are mourning his passing.

Photo credit: Andrei Robertson

Address

Level 4, 5 The Crescent
Invercargill
9810

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

03 214 4455

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