15/01/2026
At GoTech World 2025, Bogdan Rus, CEO of Cicada Technologies, addressed a problem most organizations rarely measure, but deal with every single day:
Up to 25% of operational time is spent searching for inventory.
Across factories, warehouses, and logistics operations, boxes, materials, and devices move through multiple systems and handovers.
When visibility is missing, this time is absorbed by operational friction, pulling teams away from process improvement, innovation, and performance-driven decision-making.
In this talk, Bogdan explains:
🔹why this happens even in digitally enabled environments
🔹how lack of visibility impacts productivity, energy, and decision quality
🔹what it means to give physical assets a digital voice using RFID
🔹why better operations start with decisions based on facts, not assumptions
If you’re responsible for operations, supply chain, or manufacturing performance, this perspective will feel very familiar.
▶️ Watch the full talk here:
Bogdan Rus, CEO of Cicada Technologies, speaks at GoTech World 2025 about physical objects - boxes, materials, and devices - and what happens when their “voi...